Jeff is a Silicon Valley native with a diverse background in venture capital and operating roles at startups and growth stage companies. Currently VP Marketing at mobile security startup NowSecure, Jeff brings strategic insight together with strong product marketing, demand generation and brand management. The result is a track record of innovative companies and a fearless approach to the next new thing. Jeff is a longtime operational executive in enterprise software. A triple threat marketing guy, Jeff delivers best-in-class product marketing skills for application and infrastructure software, branding, and demand generation disciplines. Equally at home in a fix-it role as that of early stage startup, Jeff's background as the #2 at SAP Ventures is ideally suited for delivering strategic planning and tactical execution to early and growth stage companies.
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One response to “SaaS 101: 15 Day Trials Suck”

  1. Steve Thomas

    I realize this is a bit of a jump, but how do you feel about free trials vs. lite versions of apps?

    We’re currently trying to decide whether to grant free access to a stripped down version of our app, or just a 30-day trial to the paid version, so I’m wondering if you’ve had any experience using one or the other?

    Thanks for the article though – 15-day trials, out the window!