Jeff is a longtime operational executive in enterprise software. A triple threat marketing guy, Jeff delivers best-in-class product marketing skills for application and infrastructure software, branding, and demand generation disciplines. Equally at home in a fix-it role as that of early stage startup, Jeff's background as the #2 at SAP Ventures is ideally suited for delivering strategic planning and tactical execution to early and growth stage companies.
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One response to “SaaS 101: 15 Day Trials Suck”

  1. Steve Thomas

    I realize this is a bit of a jump, but how do you feel about free trials vs. lite versions of apps?

    We’re currently trying to decide whether to grant free access to a stripped down version of our app, or just a 30-day trial to the paid version, so I’m wondering if you’ve had any experience using one or the other?

    Thanks for the article though – 15-day trials, out the window!