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CMO at SecureAuth Corporation. Previously VP Marketing at NowSecure, Knurld, Ping Identity, VP Business Develoment at Get Satisfaction, CEO at Teqlo and General Partner at SAP Ventures.

One response to “SaaS 101: 15 Day Trials Suck”

  1. Steve Thomas

    I realize this is a bit of a jump, but how do you feel about free trials vs. lite versions of apps?

    We’re currently trying to decide whether to grant free access to a stripped down version of our app, or just a 30-day trial to the paid version, so I’m wondering if you’ve had any experience using one or the other?

    Thanks for the article though – 15-day trials, out the window!