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Principal Analyst, Founder, Chairman at Constellation Research, best selling author of several books with Harvard Business Review Press. Previously Founding Partner at Altimeter Group, VP at Forrester Research, and held Exce. positions at Oracle, PeopleSoft, Deloitte, Ernst & Young. Regular contributor to Harvard Business Review and well quoted in The Wall Street Journal, Forbes, Bloomberg, CNBC TV, Reuters, IDG News Service. Ray has thrice won the prestigious Institute of Industry Analyst Relations (IIAR) Analyst of the Year Award.

2 responses to “Monday’s Musings: A Working Vendor Landscape For Social Business”

  1. Cathy Halligan

    Ray, PowerReviews is a top Social Business; Social since 2005. PowerReviews is the largest, open social commerce network with 1,500 customers, live on 5,500 sites world wide. It nicely fits in your framework in the upper right quadrant (purpose driven, external). Are you familiar with our company?

  2. jer979Epstein

    I think there may be another vector here to consider, that of managing the holistic Social Business.

    As you point out, the “train has left,’ so there’s a need for organizations that follow your 4 steps outlined above to have a system/tool/platform to actually ensure the strategy is being implemented and measured across all of these quadrants.

    Someone who can deal with engagement on the outside, go across silos while sharing knowledge on the inside, and connect with existing/legacy systems to provide standardized metrics.

    You know that I have a dog in this fight, so I’m not completely unbiased, but I would be interested in where you see a Sprinklr (as you currently perceive us) to fit in this model.

    (On a side note, I am of the opinion that those which are not able or choose not to adopt as you suggest some might, are going to be left behind…forever. After all, the train is gone).