Seriously. Nothing trumps practitioner speak. Mirror in hand, I feel like pundits, gurus, thought leaders, consultants can step aside this week.
Two spectacular posts that I’d like to draw your attention to that I consider must reads. Of course, if we engage on Twitter or Google+, or you follow the #e20 or #socbiz hash tags, you’ve seen these already. But I want to make sure that those subscribing to my blog by RSS Email and ways i don’t know, don’t miss out on these two posts.
First, this post from Laurie Buczek titled “The Big Failure of Enterprise 2.0 and Social Business” that provides an honest assessment on what works and what doesn’t. Laurie takes on must-have and must-have nots when executing social in the enterprise.
Must haves include workflow integration, customer integration into collaboration, ubiquitous access and the like. Must have-nots include dropping the email-is-going-away argument and many others. You simply won’t get such an honest brutal assessment what what works and what doesn’t. Laurie went all the way to ZDNet with this post. Laurie is @lauriegbuzcek on Twitter if you would like to follow her.
Second, John Stepper takes on the fallacy of re purposing aspirational-only content widely available on the web and turning it into an executive pitch (my words, not his). Again, John also illustrates how his first stab was met with deer-in-headlights reaction. And how he got back in the ring to take another swing.
John describes how his firm started to show discrete value points and then used those to catapult benefit to other corners of the organizaiton. John is @johnstepper on Twitter if you would like to follow him.
I’m not going to elaborate any more. I can’t adding anything of value that makes either of those posts better. Just go read them.