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Recently named to FierceCMO's Top 15 B2B CMO's to watch, Steve is currently the CMO of the Research and Litigation division of LexisNexis and is responsible for transforming this venerable brand into one that Millennials seek out and connect with. Steve has over 20 years’ experience in technology marketing, product strategy, and product development ranging from venture-backed startups to global technology organizations. Steve spent seven years as a Global Vice President of SAP AG. He led SAP’s Social Media Strategy & Total Customer Experience efforts. Steve also led Services Marketing and SAP’s Competitive Program and Strategy team against Oracle. He was also responsible for the Global Market Intelligence function as well as for Marketing Innovation. Prior to joining SAP, Steve was a principal and Executive-in-Residence with the BRM Group, a Jerusalem-based Venture Capital firm and prior to joining BRM, Steve was the vice president of product strategy, for Computer Associates.

One response to “The Intersection of Marketing and User Experience”

  1. The Intersection of Marketing and User Experience | Company Email Marketing,

    […] Posted by companyemailmarketing on August 1, 2010 in Email Marketing Guidelines · 0 Comments The Intersection of Marketing and User Experience Therefore, as Marketing Execs its incumbent upon you to extend your brand guidelines to those things well beyond creation of Direct Marketing or Email Marketing pieces but to the product themselves. As the true digital persona of the brand, … Read more on Enterprise Irregulars […]