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CMO at SecureAuth Corporation. Previously VP Marketing at NowSecure, Knurld, Ping Identity, VP Business Develoment at Get Satisfaction, CEO at Teqlo and General Partner at SAP Ventures.

2 responses to “Communication Shapeshifting, the USPS, and Atos Banning Email”

  1. Tracy Delphia

    Jeff, interesting post and I like your angle on “communication” vis a vis the USPS versus digital communication. But….I’d like to counter your claim that digital communication has no (direct) costs for the consumer. We may not have *transactional* costs for electronic communication, but since few of us are communicating using library computers and connections, there are very real costs for ISP fees every month and periodic costs for the devices used for communication (both of which result in bills that leave me grumbling on a regular basis 😉 I’m just thankful I’m not trying to pay all the fees for a household of digitally communicating teens these days!

  2. Abbas Haider Ali

    It is funny how we go through cycles on ____ is dead, and email is a popular one! I agree that email is a great communication tool when used well. The problem that I think we have to try to tackle is increasing the signal and reducing the noise in email. I schedule offline time to get away from email so that I can think!

    I actually wrote about a specific problem area for corporate enterprise IT folks and email notifications (http://community.xmatters.com/community/tech-talk/blog/2011/12/12/it-notifications-99-emails-but-i-only-care-about-1) and different approaches to solving that.

    On the USPS side, I think I would pay USPS myself if they gave me some unique offerings related to mail – stop the junk, stop the credit card offers, stop marketing mailers, and offer up a digital alternative where i can view my mail online.

    And like you, I don’t care if First Class mail slows down a little. And while we’re at it, how about only delivering mail 2 days a week. That would be some cost savings.