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Principal Analyst, Founder, Chairman at Constellation Research, best selling author of several books with Harvard Business Review Press. Previously Founding Partner at Altimeter Group, VP at Forrester Research, and held Exce. positions at Oracle, PeopleSoft, Deloitte, Ernst & Young. Regular contributor to Harvard Business Review and well quoted in The Wall Street Journal, Forbes, Bloomberg, CNBC TV, Reuters, IDG News Service. Ray has thrice won the prestigious Institute of Industry Analyst Relations (IIAR) Analyst of the Year Award.

One response to “Research Summary: Demystifying Enterprise Gamification For Business”

  1. The Social Business of Enterprise Gamification | The Business of Social Media Beyond Web 2.0

    […] Gamification describes a series of design principles, processes and systems used to influence, engage and motivate individuals, groups and communities to drive behaviors and effect desired outcomes. Originating from the video game industry, many of these pioneering concepts now play a key role in driving incentive and behavior management for both brands in the consumer world and internal scenarios in the workplace. Enterprise gamification is a user experience (UX) and consumerization of IT (CoIT) trend that will take the market by storm in 2012. Constellation believes that by 2013, more than 50 percent of all social business initiatives will include an enterprise gamification component. Learn more at “Research Summary: Demystifying Enterprise Gamification For Business” […]