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CMO at SecureAuth Corporation. Previously VP Marketing at NowSecure, Knurld, Ping Identity, VP Business Develoment at Get Satisfaction, CEO at Teqlo and General Partner at SAP Ventures.

2 responses to “Freemium Mechanics”

  1. Giles Farrow

    Excellent article. thank you for sharing.

    There is so much hot air and theory on the topic of freemium, it’s rare for anyone to share details of what’s actually working and what they know they need to do to improve

  2. Software Marketing Tweetables - 19 December 2011 | Smart Software Marketing

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