Jeff is a Silicon Valley native with a diverse background in venture capital and operating roles at startups and growth stage companies. Currently VP Marketing at mobile security startup NowSecure, Jeff brings strategic insight together with strong product marketing, demand generation and brand management. The result is a track record of innovative companies and a fearless approach to the next new thing. Jeff is a longtime operational executive in enterprise software. A triple threat marketing guy, Jeff delivers best-in-class product marketing skills for application and infrastructure software, branding, and demand generation disciplines. Equally at home in a fix-it role as that of early stage startup, Jeff's background as the #2 at SAP Ventures is ideally suited for delivering strategic planning and tactical execution to early and growth stage companies.
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3 responses to “What is Gamification?”

  1. Jordan

    Thanks Jeff for breaking down the basic elements of gamification. Would like more articles like that, explaining the key processes and the integration of gamification in everyday’s life.


    Jordan, GameOnBiz

  2. Paul Wilkinson

    I think it is a pity that ‘gamification’ is being seen only as a computer related intervention. One definition of gamification as ‘the practice of applying powerful behavior motivating techniques from traditional games to non-game experiences’. Although I strongly believe that gamification as you position it – creating incentives – has value and potential and is undoubtedly a beneficial business tool, it limits and restricts the enormous potential and opportunities of the serious gaming concept. We have been using game mechanics in serious business games for many years. Interactive game playing in which teams of people get together in classroom based game environment, or simulated environment using no computers at all, to solve business problems. Serious business games help translate theory into practice, make use of experiential learning. As Confucious said ‘I listen and I forget, I see and I remember, I do and I understand’. Serious or applied games like business simulations help create buy-in to change, address resistance, foster team working, create dialogue, help learn new ways of working and new behavior, in a simulated game environment people test and apply new solutions. They capture concrete improvement actions they can take away and apply, they are energized and motivated to do things differently……these to me are the value of serious games which unfortunately are not getting the attention they deserve as the ‘gamification hype’ seems to be focusing on computer related systems and interventions.
    Paul Wilkinson,

  3. » Gangs, Gongs and Government: Gamification and Democracy.

    […] Mechanics? You know: points, levelling-up, challenges et cetera. Jeff Nolan (of Get Satisfaction) provides a more complete list of 18 items if you are interested. Incidentally be careful when talking about game mechanics – my wife was totally bemused when I […]