Chris Selland is VP of Marketing at HP Vertica. He brings 20+ years of success driving demand and revenue via innovative online, search & inbound marketing programs as well as leading key strategic alliance & corporate development initiatives for entrepreneurial, high-growth companies including SoundBite Communications (NASDAQ:SDBT), Constant Contact (NASDAQ:CTCT) and Lumigent Technologies (acquired by BeyondTrust). Chris is an established thought leader, speaker and author on customer strategy-related topics including CRM, Customer Metrics & Loyalty, Customer Support and Social Media Marketing, and was an Expert Advisor at as well as a founding member of the Enterprise Irregulars. Earlier in his career he was VP of CRM and Internet Research at the Yankee Group, and later founded Reservoir Partners, a customer strategy research firm that merged with Aberdeen Group, where he became VP of Sell-Side Research. Chris serves on a number of corporate and non-profit boards, and has a BS in Operations Research & Industrial Engineering from Cornell University and an MBA in International Business & Economics from NYU Stern School of Business.

2 responses to “Is Social Marketing Replacing Content Marketing – or Enhancing It?”

  1. Is Social Marketing Replacing Content Marketing – or Enhancing It?Corporate Digital Marketing | Corporate Digital Marketing

    […] the original post: Is Social Marketing Replacing Content Marketing – or Enhancing It? ← Oklahoma City Video Production | Online Marketing Strategies … Multi-channel […]

  2. Jessica

    Social Media could never replace content marketing – the two work together. Social media acts as a channel to distribute and discuss content.