Articles in this series

  • The Little Things that Serve #1


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Founder, Managing Principal, The 56 Group, LLC, author of several best-selling books, including CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, but most importantly known as the Grandfather of CRM.

2 responses to “The Little Things that Serve #1”

  1. A Weekly Roundup of Small-Business News - NYTimes.com

    […] for hangouts on air and now lets us hang out at the White House. Paul Greenberg starts a series on customer service stories. Don’t underestimate the power of testimonials or the effect of colors on your Web site. […]

  2. This Week in Small Business: Meatball or Sausage? | Leomoo.com

    […] for hangouts on air and now lets us hang out at the White House. Paul Greenberg starts a series on customer service stories. Don’t underestimate the power of testimonials or the effect of colors on your Web site. […]