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Principal Analyst, Founder, Chairman at Constellation Research, best selling author of several books with Harvard Business Review Press. Previously Founding Partner at Altimeter Group, VP at Forrester Research, and held Exce. positions at Oracle, PeopleSoft, Deloitte, Ernst & Young. Regular contributor to Harvard Business Review and well quoted in The Wall Street Journal, Forbes, Bloomberg, CNBC TV, Reuters, IDG News Service. Ray has thrice won the prestigious Institute of Industry Analyst Relations (IIAR) Analyst of the Year Award.

2 responses to “Dealing With The Real Problem In Social Business Adoption – The People!”

  1. DrNatalie

    Yep- you are right- that’s why gamification is so important… but most people don’t get it… its also true for customer adoption… have the solution though… show it to you soon!

  2. Dealing With The Real Problem In Social Business Adoption – The People! – Enterprise Irregulars | Fred Zimny's Serve4impact