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CEO & Principal Analyst of Constellation Research, Inc. , previously a founding partner at Altimeter Group where he led the Enterprise Strategy team.  Ray authors the  popular enterprise software blog "A Software Insider's Point of View"., and his point of view is frequently sought by publications such as The Wall Street Journal, Business Week, Fortune, Inc., The Associated Press, CIO Magazine, Information Week, ComputerWorld, Financial Times, eWeek, CRM Magazine, IDG News, ZDNet, TechTarget, and Managing Automation. In both 2008 and 2009, Ray was recognized by the prestigious Institute of Industry Analyst Relations (IIAR) as the Analyst of the Year and in 2009 he was recognized as one of the most important analysts for Enteprise, SMB, and Software.

2 responses to “Dealing With The Real Problem In Social Business Adoption – The People!”

  1. DrNatalie

    Yep- you are right- that’s why gamification is so important… but most people don’t get it… its also true for customer adoption… have the solution though… show it to you soon!

  2. Dealing With The Real Problem In Social Business Adoption – The People! – Enterprise Irregulars | Fred Zimny's Serve4impact