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VP and Principal Analyst at Constellation Research. Dion focuses on the topics of digital engagement, customer experience, enterprise collaboration, digital workplace, digital transformation, social business, Service-Oriented Architecture (SOA), open business models, and next-generation enterprises. His thought leadership can be found on ZDNet, On Web Strategy, Constellation Research, ebizQ.

One response to “Will social software startups "collapse into the orbit" of the big vendors?”

  1. Why data matters so much in the social business (and what to do about it) | Collaboration for Good

    […] find ROI for everything “social”. In fact, as Dion Hinchcliffe pointed out last month, just about everyone is trying to buy their way into “social” (but more on that another time). Whether it’s because staff expect it (they use it in their […]