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Managing Director at Trident Capital focusing on investments in Internet and software businesses. Prior to entering venture capital, Evangelos had more than 20 years experience in high-technology industries, in executive roles spanning operations, marketing, sales and engineering. Evangelos earned a PhD in computer science from Brandeis University and a BS in electrical engineering from Caltech.

One response to “Customer Centricity Requires CMOs to Drive Data and Channel Integration”

  1. Blog :: Scribe Software » Weekly CRM Recap: July 27th

    […] Customer Centricity Requires CMOs to Drive Data and Channel Integration By: Evangelos Simoudis (@esimoudis) As organizations move to a more customer-centric model, they must integrate all customer and prospect-related data in order to be successful. This includes merging data kept about both offline and online interactions. To deliver the right message to the right customer at the right time, this data needs to be integrated across both back-end and front-end systems. Source: Enterprise Irregulars […]