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CMO at Aimia, Advisor atBeringer Capital. Previously SVP Global Digital Marketing at SAP, Founder and CEO of Social Media Group. Maggie has been interviewed about social and digital trends by Inc. magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others.

2 responses to “Are you seriously saying that “engagement” is a meaningful business metric?”

  1. Five for Friday | Internet Media Labs

    […] 2 speaker Maggie Fox asks, Are you seriously saying that “engagement” is a meaningful business metric? She had an epiphany at the conference, she said, and just because we’ve been talking about a […]

  2. Alan Belniak (@abelniak)

    A little old, but one of the best reports I’ve seen that does, indeed, correlate engagement to revenue and profit (and *those* are meaningful metrics, right?! 🙂 ) http://www.altimetergroup.com/2009/07/engagementdb.html