Jeff is a Silicon Valley native with a diverse background in venture capital and operating roles at startups and growth stage companies. Currently VP Marketing at mobile security startup NowSecure, Jeff brings strategic insight together with strong product marketing, demand generation and brand management. The result is a track record of innovative companies and a fearless approach to the next new thing. Jeff is a longtime operational executive in enterprise software. A triple threat marketing guy, Jeff delivers best-in-class product marketing skills for application and infrastructure software, branding, and demand generation disciplines. Equally at home in a fix-it role as that of early stage startup, Jeff's background as the #2 at SAP Ventures is ideally suited for delivering strategic planning and tactical execution to early and growth stage companies.
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2 responses to “From CRM to CXM: Walking the Customer Journey”

  1. Aditya

    Great article, just read this very interesting whitepaper on using a Social CRM parallel to a conventional CRM and how it can help connect with customers in the social sphere , @

  2. Blog :: Scribe Software » Best of CRM: December 14th

    […] From CRM to CXM: Walking the Customer Journey By: Jeff Nolan, VP of Business Development at Get Satisfaction (@JeffNolan) Jeff Nolan responds to Paul Greenberg’s earlier call to define why they are customer experience experts and how their products reflect that. Get Satisfaction is arguably in a good place to respond, as they did in this Enterprise Irregulars piece. In fact, one of his pillars of defense is that CRM is a building block in Customer Experience Management (CXM). […]