Jeff is a longtime operational executive in enterprise software. A triple threat marketing guy, Jeff delivers best-in-class product marketing skills for application and infrastructure software, branding, and demand generation disciplines. Equally at home in a fix-it role as that of early stage startup, Jeff's background as the #2 at SAP Ventures is ideally suited for delivering strategic planning and tactical execution to early and growth stage companies.
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2 responses to “From CRM to CXM: Walking the Customer Journey”

  1. Aditya

    Great article, just read this very interesting whitepaper on using a Social CRM parallel to a conventional CRM and how it can help connect with customers in the social sphere , @

  2. Blog :: Scribe Software » Best of CRM: December 14th

    […] From CRM to CXM: Walking the Customer Journey By: Jeff Nolan, VP of Business Development at Get Satisfaction (@JeffNolan) Jeff Nolan responds to Paul Greenberg’s earlier call to define why they are customer experience experts and how their products reflect that. Get Satisfaction is arguably in a good place to respond, as they did in this Enterprise Irregulars piece. In fact, one of his pillars of defense is that CRM is a building block in Customer Experience Management (CXM). […]