Chief Strategy Officer at Adjuvi, Dion focuses on the topics of workforce collaboration, digital transformation, Enterprise 2.0, Web 2.0, Social Business, Service-Oriented Architecture (SOA), open business models, and next-generation enterprises. His thought leadership can be found on ZDNet, On Web Strategy, InformationWeek, ebizQ, and the Adjuvi Blog. He co-authored Web 2.0 Architectures for O'Reilly and the just-published Social Business By Design (Spring, 2012) from Wiley.
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2 responses to “A new reality between the CMO and CIO”

  1. The Mythical Traditional CIO : Enterprise Irregulars

    […] Hinchcliffe talks about the growing shift of tech dollars to the CMO, and even more shrinking of the CIO’s […]

  2. Blog :: Scribe Software » Best of CRM: March 1st, 2013

    […] A new reality between the CMO and CIO By: Dion Hinchcliffe (@dhinchcliffe) Another article analyzing Gartner’s prediction about CMOs outspending CIOs, Dion delves into why this shift will occur. As businesses continue their path towards becoming consumer-centric, Dion believes the role of the CMO and CIO will converge to enable data-driven engagement. Additionally, the cloud-enabled consumerization of IT will allow less technical marketing individuals to take over some roles traditionally filled by IT, creating greater overlap between the two departments. […]