Did you just DM me TWICE? I will tolerate this from Russian spammers, porn stars, and the occasional life coach, but I will not sit quietly while you damage your brand @MSFTEnterprise. MSFT has always in the upper right “most likely to fail” quadrant for me with Social because the company has always been late to the party, buys its way in, and has never demonstrates it groks the Zeitgeist of social.
NEVER, never DM an influencer unless you want to have a real, human conversation. Otherwise, you’ve just set yourself up for reinforcing entrenched beliefs.
Learn how to use Twitter.
(Cross-posted @ ITSinsider)