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Founder, Managing Principal, The 56 Group, LLC, author of several best-selling books, including CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, but most importantly known as the Grandfather of CRM.

One response to “Five Conferences 2013: SugarCRM next up”

  1. Blog :: Scribe Software » Best of CRM: May 18th

    […] Five Conferences 2013: SugarCRM Next Up By: Paul Greenberg (@pgreenbe) Paul provides his thoughts on the recent SugarCRM conference, as well as SugarCRM’s overall strategy to become an enterprise-ready company. He highlights their partnership with IBM as proof of their ability to shift towards the enterprise, with one critical ingredient missing – a CMO. The company currently lacks a comprehensive marketing strategy beyond messaging, and they need to hire a CMO to drive influencer relations, thought leadership and general visibility. Regardless of their marketing challenges, Paul praises SugarCRM 7.0 as the company’s most important release in the last decade for its ability to provide scaleability and personalization for each user, while maintaining security and data quality. […]