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CEO & Principal Analyst of Constellation Research, Inc. , previously a founding partner at Altimeter Group where he led the Enterprise Strategy team.  Ray authors the  popular enterprise software blog "A Software Insider's Point of View"., and his point of view is frequently sought by publications such as The Wall Street Journal, Business Week, Fortune, Inc., The Associated Press, CIO Magazine, Information Week, ComputerWorld, Financial Times, eWeek, CRM Magazine, IDG News, ZDNet, TechTarget, and Managing Automation. In both 2008 and 2009, Ray was recognized by the prestigious Institute of Industry Analyst Relations (IIAR) as the Analyst of the Year and in 2009 he was recognized as one of the most important analysts for Enteprise, SMB, and Software.

2 responses to “Research Summary: Demystifying Social Business – Optimizing the Lead to Deal Process (Sales)”

  1. Changes in Business Process Management | Advance Mentoring

    […] Research Summary : Demystifying Social Business – Optimizing the Lead to … Social business initiatives have gained acceptance as a key driver in business innovation. Since 2010, organizations have experimented and successfully deployed social business initiatives across a variety of business processes. In Constellation's … Read more on Enterprise Irregulars […]

  2. The IT Sales Process | WWW.MYINFOPAGE.NET

    […] Demystifying Social Business – Optimizing a Lead to Deal Process […]