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Marketing and Product Management Leader, Forbes Columnist, Software Expertise in Analytics, Cloud, CPQ & ERP Solutions. Principal at IQMS, formerly with iBASEt, Cincoom, AMR Research.

2 responses to “Marketing Automation’s Missing Link: Getting Higher Conversions Using Customer Intelligence”

  1. Content Marketing and Marketing Automation: So Happy Together | Viesa Ventures Blog

    […] Marketing Automation's Missing Link: Getting Higher Conversions Using … What's missing from marketing automation systems today are insights into who customers really are, beyond their demographics and one-dimensional profiles in CRM systems. With more sales forces choosing to virtually connect with prospects through the … Read more on Enterprise Irregulars […]

  2. Marketing Automation's Missing Link: Getting Higher Conversions Using … | Badge ID

    […] Marketing Automation's Missing Link: Getting Higher Conversions Using … What's missing from marketing automation systems today are insights into who customers really are, beyond their demographics and one-dimensional profiles in CRM systems. With more sales forces choosing to virtually connect with prospects through the … Read more on Enterprise Irregulars […]