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Well-known expert on why IT projects fail, CEO of Asuret, a Brookline, MA consultancy that uses specialized tools to measure and detect potential vulnerabilities in projects, programs, and initiatives. Also a popular and prolific blogger, writing the IT Project Failures blog for ZDNet.

2 responses to “Marketing: ‘Context will eat the software industry’”

  1. Will Context Eat the Software Industry? : Enterprise Irregulars

    […] read with interest fellow Enterprise Irregular Michael Krigsman’s recent post, “Context Will Eat the Software Industry.”  Kudos for the excellent link baiting paraphrase of Marc Andreesen’s “Software is Eating […]

  2. Ashutosh Didwania

    “Context savvy-ness” needs to be viewed as an opportunity to change the way enterprises communicate with consumers & prosumers alike. Omnipresent channels like mobile devices make our task of being “context aware” aware much easier. Post that, its a question of industries using this context awareness to their advantage be it: (1) Retail chains willing to make the customers’ in-store experience relevant (2) Travel giants enabling use of devices as customers’ digital assistant while on the move (3) FMCGs rolling out location based and context-savvy offers..so on and so forth.

    Of course, all of this still has marketing at its core be it the push towards higher volumes or that slight bit of brand premium.