One of the questions often asked by venture investors and entrepreneurs alike is – how does product strategy work at a company like Salesforce? How is it different from Oracle? How does Salesforce thinking about products fundamentally different than how SAP or Oracle approach it?
At Salesforce, you would ask the question: What does it look like? What are the key interactions? Does the app look diffeent on the iPhone? On iPad?
At Oracle, you would ask the question: What are the key tables? What does the schema and relationships look like?
While this may seem like a suggestion that you always think UX first, I don’t suggest that at all. I am suggesting that you become good at delivering what you focus on. This means pick carefully and don’t focus on the part that’s not important to customers – in some cases, this means process is much more important than the screens.
- Know your modality: When someone in your company says let’s build X, do you write a document (Amazon), do you write a process diagram, or do you build mock ups? Assess your bias and become a master at it.
- Try other modalities: Don’t become a prisoner to your DNA. A lot of products fail because you are solving the problems that don’t exist. Try other lens!
- Hire for modality diversity: If you come from a UX centric company, get a CTO that’s database centric. Hire a marketing guru that’s business process specialist. Mix it up.
(Cross-posted @ Anshu Blog)