If you are like most people out there are you are terrified right now.
I mean, after all mobile is eating the world!
I mean what is going to happen after we are all mobilified? after we all got mobile devices and wearable and embedded computers and — what… is ESP next? What’s going on here?!?!?!?!
OK, if you are like most people out there that is not your reaction, but FUD(*) has always been a good tool to sell hype and “bright, shiny new stuff” you did not even know you needed. Unfortunately, just like it was Social’s turn five years ago, it is Mobility’s turn this time around.
At this point you have three choices:
- Plunge your head in the sand, ignore everything and come up for air in about two-three years when we have some answers (you may lose your competitive advantage, but you will also miss the “buy now or forever lose your business” stage).
- Buy into the hype and noise and — well, just do something already! Buy a new mobile gateway, or a mobile development platform, or hire a mobile development studio, or send all your developers and IT people to mobile-U (I did not find it, but I am sure it exists; Social-U still exists).
- Take the rational approach and find out what others in your position have done, what is available, and what you can do about it.
If you are like me, you would choose #2 — I mean, number three. And in doing so, you will have to sign up for my session at DreamForce 13 where we will cover mobility and the future of customer service (I don’t make the titles, sorry). In spite of the title, I am doing something different at this session. You don’t get to see me spout for 45 minutes on what mobile could become — but instead you get to hear it directly from eight practitioners who have done and continue to work with mobility on a daily basis.
Register (yes, that’s a link) for my session and come listen to:
- Stephen Barrett – he spends his time helping Salesforce customers embrace and deploy mobile solutions for – well, Salesforce (including ServiceCloud)
- Brendan Callum- he is a independent Service Cloud Certified Consultant helping customers deploy mobile solutions
- Lawrence Coburn – you probably already know of his app; he is the CEO of DoubleDutch – one of the premier custom-built mobile applications for business
- Dave Hart – he Implemented a massive, global field-service solution for Pitney Bowes using mobile devices
- Sheryl Kingstone – she is the coolest analyst with 451 Research (previously with Yankee Group) and one of the very early analysts covering mobility (I mean, from the beginning)
- Aaron McElroy – he and his team from Kabam deployed one of the earliest solutions to help their mobile users
- Tim Rondeau – he is a veteran of customer service and and Activision Customer Care Expert (can you imagine the efforts when dealing with gamers and mobility?)
- Abinash Tripathy – CEO of HelpShift – probably the coolest mobile toolset for organizations to provide support to devices
I picked these people to be on stage with me so they can tell you directly what mobile is, where it is going, and what you can do about it. Each of them will have about five minutes to tell their story in an interview, and then we will have time to take your questions.
This is not your standard, hour-long, boring session – this is “hear it directly from the mouth of people who have done it and have the t-shirt” session. You cannot miss it, but you will if you don’t register early. As with most sessions at DreamForce, space is limited. Please register so we can save you a spot, and come armed with your questions on mobliity for customers.
(*) FUD refers to Fear, Uncertainty, and Doubt – a secret weapon of analysts and consultants to convince people to act; oops! there goes my union card for the analysts guild…disclaimer: SalesForce is a retainer customer, I am doing this session as part of the contract I have with them; I sit on the board of Advisers for HelpShift. I have no commercial relationship with DoubleDutch, ServiceMax, Activision, Kabam, Yankee Group / 451 Research, or Perficient (nor do I expect one as a result of this panel – although it would be fun to have the YG/451 convo). And, in spite of that – they all get to come up on stage and talk about their experiences – why? because they have something important to say and to tell you – so there is no implied pay-for-play, or tit-for-tat in this session, just honest people who have done the work and want to share their expertise. If you still think this is a pay-for-play, well – choose another session and miss out on their wisdom and expertise – you certainly got me figured out!
(Cross-posted @ thinkJar)