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Founder and Chief Executive Officer of HfS Research, the leading global research analyst organization covering global sourcing strategies. Acclaimed Industry Analyst and Consultant who scribes the leading blog for the services industry "Horses for Sources".  Previously worked  at AMR Research (Gartner Inc),  Deloitte Consulting’s BPO Advisory Services, the  Everest Group and  IDC .  In 2010, Phil was named “IIAR Analyst of the Year” by the Institute of Industry Analyst Relations (IIAR). This is the most coveted global award for industry analysts in technology and services.

2 responses to “Why the outsourcing industry is so horrible at marketing itself”

  1. Outsourcers need better performers, not marketers : Enterprise Irregulars

    […] friend Phil Fersht laments outsourcers are poor marketers. Marketing is easy if you are delivering standout solutions to […]

  2. Lastest Marketing Careers News | T.U.W.I.M - The Unique Web International Marketing!

    […] Why the outsourcing industry is so horrible at marketing itself This business needs a complete overhaul with how we approach outsourcing careers, how we communicate what we do and – most importantly – how we define ourselves. I hate to say this, but we really haven't created an “outsourcing” industry, but more a … Read more on Enterprise Irregulars […]