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Chief Research Officer, G2 Crowd, formerly Group VP Software Business Solutions at IDC where his group covered CRM, EA, PPM, PLM, SCM, cloud and SaaS, pricing and licensing, and software partners, channels and alliances.

One response to “What are the Biggest Benefits of Mobile Enterprise Applications?”

  1. The Data Analysis Group

    Hi Michael.

    This is an interesting result: If i understand it correctly, 20% of organisations are looking for mobile apps to increase productivity but only 9% are looking for apps to improve customer service/support. In simple terms, for these organisations, productivity is 2 x as important as customer service/support when it comes to mobile apps.

    What ever happened to “The Customer is King”? Every day, it becomes easier for customers to switch providers. And without customers, well, you don’t have to worry about productivity.