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Founder and Chief Executive Officer of HfS Research, the leading global research analyst organization covering global sourcing strategies. Acclaimed Industry Analyst and Consultant who scribes the leading blog for the services industry "Horses for Sources".  Previously worked  at AMR Research (Gartner Inc),  Deloitte Consulting’s BPO Advisory Services, the  Everest Group and  IDC .  In 2010, Phil was named “IIAR Analyst of the Year” by the Institute of Industry Analyst Relations (IIAR). This is the most coveted global award for industry analysts in technology and services.

One response to “Time to stop the buzzword balderdash and become meaningful again”

  1. Motley

    Phil, if this is the case, then maybe you shouldn’t misuse the word ‘robotics’? Most people think of robotics as physical machines powered by AI software that help perform physical tasks. Your use of ‘robotics’ seems centered on automating business processes, including some scripting / screen stuffing of business applications, primarily in a BPO context. There’s a different word for this that most people use: automation.
    If you believe in keeping it simple and maximizing understanding by practitioners, then maybe you should practice what you preach and use words that most of them alrerady understand? Just sayin…