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Technology executive, angel investor, independent director, adviser, and blogger. Formerly CEO of Host Analytics and MarkLogic, CMO of Business Objects and Versant, and independent director of Aster Data, Granular. Currently independent director of Alation and Nuxeo

One response to “You Can’t Analyze Churn by Analyzing Churn”

  1. Churn data doesn't tell the whole story. You ha...

    […] One thing that amazes me is when I hear people talk about how they analyze churn in a cloud, software as a service (SaaS), or other recurring revenue business. You hear things like: “17% of our churn comes from emerging small business (ESB) segment, which is normal because small businesses are inherently unstable.” “22% of our …  […]