Frictionless Signatures Key To Matrix Commerce Success
On September 16th, 2014, Adobe EchoSign announced native mobile e-signature capability for iOS and Android devices. While EchoSign has been in the cloud for some time, the native capability in mobile allows over 37 million users to send documents for signature, receive e-signatures, e-sign documents, and track documents.
The analysis from the product announcement shows how Adobe EchoSign:
- Natively addresses digital transaction management in a mobile environment. Adobe EchoSign’s solution includes the ability to sign by finger or stylus, sign or click to approve a document, and delegate signing to another person or reject a signing request. The mobile experience works with both iOS and Android devices. Responsive design elements show optimization for tablets with 7″ and 10″ screens Point of View (POV): The battle for mobile in digital transaction management heats up. The latest solutions attempts to one up competitors Docusign and eSign Live with native capabilities in iOS and Android. Customers should take advantage of these platforms to enable the incorporation of digital signatures into mobile experiences.
- Delivers a legally binding and enterprise class secure solution. The native mobile solution is compliant with UETA, Electronic Commerce Directive in the EU, and the US Feders ESIGN Act. Documents are also encrypted and saved as certified PDFs. As with the cloud based system, the mobile capability includes an audit trail and also meets SSAE16 compliance. (POV): Constellation estimates that an average customer will save at least 73 percent in contract signage times. Moreover, the native support for standards and enterprise class secure solutions enables customers to embed the solution without having to worry about security and compliance requirements.
- Brings its ecosystem together to deliver on the promise of frictionless experiences. While the solution allows users to send documents for signature from any device or the native EchoSign libary, the integration with Google Drive, Box, Evernote, or Acrobat.com cloud storage provides a significant advantage for customers leveraging cloud security options. Users also beneift with the ability to choose a language for the signer. (POV): Adobe Echosign’s alliances team has done a good job bringing together a larger ecosystem to enable the promise of digital transaction management and frictionless commerce experiences. Customers can take advantage of certified integrations to Apptus, Ariba, Adobe products, Big Machines, Box, Conga Compressor, Drawloop, E-Fax, Emptoris, Exaris, IRIS, Microsoft Dynamics CRM, Microsoft SharePoint, Netsuite, OneLogin, Rocket Lawyer, Salesforce.com, SAP, SciQuest, Selectica, ShareMethods, SpringCM, SugarCRM, and Xobni.
The Bottom Line
The latest Adobe EchoSign release reflects the demand for mobile first in Matrix Commerce. Customers and prospects can build out end to end processes and incorporate mobile e-signatures into the commerce journey. As a key component of the matrix commerce journey, customers can expect these friction free experiences to improve contract signing times, improve customer satisfaction, and reduce overall contract management and commerce process times. Moreover, the ability to extend the solution into the broader ecosystem should help with the campaign to commerce digital experience.
Ready for matrix commerce? Are you looking at reducing friction through digital signatures? Do you see the mobile addition as a key enabler? Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.
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