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Well-known CRM analyst and thought leader, Denis has made contributions to our thinking about cloud computing, CRM, social media, analytics and mobility. He runs the Beagle Research Group, LLC and is the author of "Solve for the Customer", "You Can't Buy Customer Loyalty, But You Can Earn It", and recently, "The Age of Sustainability". He frequently contributes to this and other outlets. Check out, and

One response to “Platform Native”

  1. Daniel Peter

    Nice article Denis. One question though. Isn’t the Force United Consortium
    “Apttus, Kenandy, and ServiceMax” not “Apttus, FinancialForce, and ServiceMax”?