While we were all getting carried away with the As-a-Service Economy, where life and work will be completely digitized, robotized, on-demand, one-to-many, outcome-based – and all available on your mobile device – our Chicago Blueprint Sessions helped us dial back a bit to reality, where one core element is needed for enterprises to get through the next 12 months, let along the next 12 years: Trust.
When we asked the service buyers to describe their service provider relationship, it immediately became clear that half of them are still “master/slave” in nature:
So two of our finest analysts, Christa Degnan Manning and Barbra Sheridan McGann (that’s a lot of surnames…), decided to put pen to paper after the vigorous Chicago debates to encapsulate the key tenets both service buyers and providers need to think harder about, if they are all going to end up joining the elite 27% in the promised land of jointly-strategized and executed service behavior:
The Twelve Tenets of Trust
Tell the Trust
Appoint an advocate
Build a shared culture
(Cross-posted @ Horses for Sources)