3. Commerce is moving beyond channels and silos and will converge into a more seamless experience. Consumers are growing very tired of the segregation of channels that many businesses seem to have accepted as normal. Around the edges this is eroding though, as more companies start to think of the complete experience and not segregated on and offline. If I want to shop in a physical store but order off my mobile device for home delivery all in one experience shouldn’t that be an acceptable model? And the reverse is also true, I want to research and shop online but pickup and inspect in a physical location. Add to that the new beacon technologies that can put context and identity into the experience and the convergence should accelerate and include loyalty, promotions, community, etc. Since I just posted on digital wallets, I’ll leave that off here for now.
(Cross-posted @ Michael Fauscette)