With today’s release, there’s an exciting new way for people with shared interests to unite on Flipboard: private group magazines. Now you can collect stories together, and comment on them, in a closed setting.
At Ping I used a Flipboard magazine to collect industry news along with competitive information. The intended audience for this magazine was everyone in the company, with a focus on the sales teams, and I was successful with that goal with close to 100% of the staff getting the magazine on their mobile devices (everyone at Ping has an iOS or Android smartphone, it’s essential for 2 factor authentication).
However, I have been limited in the commentary I could attach and I was reluctant to post competitors-sponsored content that was directed at the company. Why would I promote competitive content that was not educational in nature?
The Flipboard format is really compelling for internal corporate communications. Visual and mobile centric, it is also easy to manage with the tools that Flipboard provides. The lack of commenting is not an issue because the sharing tools allow for dropping of content into full blown collaboration systems.
Private magazines resolve the biggest limitation for enterprise usage, good move on their part. I can see many consumer applications for this but the ability to use Flipboard as a communication tool for businesses is the bigger opportunity for the company.
(Cross-posted @ Venture Chronicles)