I usually look to spend time with vendor and customer executives at user conferences, but at SuiteWorld last week, I found myself spending time and learning more about NetSuite’s growing application and services ecosystem.
The striking theme – while there were usual suspects mentioned like Autodesk, Deloitte, Kronos and Ultimate there were many, many much smaller ones. 70% of NetSuite deals involve at least one SuiteCloud Developer Network (SDN) partner with a SuiteApp.
As an example, CMO Fred Studer announced a series of partner awards in his keynote – yes Accenture was on it – but AltaPay caught my attention. A Danish company, AltaPay aggregates a broad range of global card and alternative payment methods into a single payment management solution for ecommerce merchants.
Capgemini came up a few times during the week – in Zach Nelson’s keynote around projects at Domino’s and TGI Fridays, and in other conversations in other industries.
In a partner focused session, NetSuite presented a slide on the Distribution vertical. Recognize many of the partners?
When I asked how NetSuite finds them, I got a long sourcing list, including “we hear of some from prospects.”. The list has grown from 40 partners in 2009 to over 300 today even as NetSuite challenges these partners, involving a quality team based in Manila, to deliver “frictionless upgrades” twice a year.
At the expo hall, I signed copies of my book. As I was personalizing the autographs, I caught the names on the badges – an impressive range of micro-vertical and regional partners. At the airport and on my flight back I met more. Cognizant’s booth was across the table where I signed the books and I talked to them why NetSuite is getting more attention compared to SAP and other partners.
You have to like the mix of large and smaller partners, the regional and industry specific partner list NetSuite is growing.
(Cross-posted @ Deal Architect)