Looking forward

Looking forward

Traditionally in this piece I try to peer into my cloudy crystal ball and forecast the year ahead in CRM. Sometimes I’m close, other times not but my predictions are quickly forgotten either way. This year, I’ve decided to just say what I want rather than what might realistically happen and since my vote has […]

2016 In Review

2016 In Review

CRM In CRM at least, I think last year will go down as an important turning point. For the last decade and a half we’ve been simultaneously building and destroying CRM first by linking all of the disparate databases to get that 360 degree view and then by adding important accessories like social and analytics […]