Louis Columbus
Marketing and Product Management Leader, Forbes Columnist, Software Expertise in Analytics, Cloud, CPQ & ERP Solutions. Principal at IQMS, formerly with iBASEt, Cincoom, AMR Research.
Predicting The Future Of Digital Marketplaces
The U.S. B2B eCommerce market is predicted to be worth $1.2T by 2022 according to Forrester. 75% of marketing executives say that reaching customers where they prefer to buy is the leading benefit a company gains from selling through an e-commerce marketplace according to Statista. 67% strongly agree to the importance of B2B e-commerce being critical to their […]
Which CRM Applications Matter Most In 2018
According to recent research by Gartner, Marketing analytics continues to be hot for marketing leaders, who now see it as a key business requirement and a source of competitive differentiation Artificial intelligence (AI) and predictive technologies are of high interest across all four CRM functional areas, and mobile remains in the top 10 in marketing, […]
The State Of IoT Intelligence, 2018
Sales, Marketing and Operations are most active early adopters of IoT today. Early adopters most often initiate pilots to drive revenue and gain operational efficiencies faster than anticipated. 32% of enterprises are investing in IoT, and 48% are planning to in 2019. IoT early adopters lead their industries in advanced and predictive analytics adoption. These […]
Reinventing After-Sales Service In A Subscription Economy World
91% of manufacturers are investing in predictive analytics in the next 12 months, and 50% consider Artificial Intelligence (AI) a major planned investment for 2019 to support their subscription-based business models. New subscription business models and smart, connected products are freeing manufacturers up from competing for one-time transaction revenues to recurring revenues based on subscriptions. […]
Tech Leaders Look To IoT, AI & Robotics To Fuel Growth Through 2021
30% of tech leaders globally predict blockchain will disrupt their businesses by 2021. IoT, Artificial Intelligence (AI) and Robotics have the greatest potential to digitally transform businesses, making them more customer-centered and efficient. 26% of global tech leaders say e-Commerce apps and platforms will be the most disruptive new business model in their countries by […]
How Blockchain Can Improve Manufacturing In 2019
Combining blockchain and IoT will revolutionize product safety, track-and-traceability, warranty management, Maintenance, Repair & Overhaul (MRO), and lead to new usage-based business models for smart, connected products. The business value-add of blockchain will grow to slightly more than $176B by 2025, then exceed $3.1T by 2030 according to Gartner. Typical product recalls cost $8M, and many […]
How To Protect Healthcare IoT Devices In A Zero Trust World
Healthcare executives say privacy concerns (59%), legacy system integration (55%) and security concerns (54%) are the top three barriers holding back Internet of Things (IoT) adoption in healthcare organizations today according to the Accenture 2017 Internet of Health Things Survey. Over 100M healthcare IoT devices are installed worldwide today, growing to 161M by 2020, attaining […]
The Current State Of Cybersecurity Shows Now Is The Time For Zero Trust
41% of total breaches in 2017 targeted the healthcare industry, making it the most popular target for breach attempts. Personally Identifiable Information (PII) combined with user credentials tops the percentage of breaches with 29% according to Wipro’s report. 88 records were lost or stolen every second in 2017 according to Wipro’s analysis. Machine learning & […]
2018 Roundup Of Cloud Computing Forecasts And Market Estimates
Cloud computing platforms and applications are proliferating across enterprises today, serving as the IT infrastructure driving new digital businesses. The following roundup of cloud computing forecasts and market estimates reflect a maturing global market for cloud services, with proven scale, speed and security to support new business models. CIOs who are creating compelling business cases […]
How AI & Machine Learning Are Redefining The War For Talent
By 2020, more than 20 million job seekers will look for automated advice on how to improve their ranking in job-matching algorithms according to Gartner. More than 50% of large enterprises based in North America and Western Europe will include diversity and inclusion enablement criteria in their HCM technology selection processes by 2020. By 2022, […]
