Louis Columbus
Marketing and Product Management Leader, Forbes Columnist, Software Expertise in Analytics, Cloud, CPQ & ERP Solutions. Principal at IQMS, formerly with iBASEt, Cincoom, AMR Research.
Improving Endpoint Security Needs To Be A Top Goal In 2020
Bottom Line: Attacking endpoints with AI, bots, and machine learning is gaining momentum with cybercriminals today with no signs of slowing down into 2020, making endpoint security a must-have cybersecurity goal for next year. Cyberattacks are growing more complex and difficult to prevent now and will accelerate in the future, making endpoint security a top […]
5 Strategies Healthcare Providers Are Using To Secure Networks
Healthcare records are bestsellers on the Dark Web, ranging in price from $250 to over $1,000 per record. The growing, profitable market for Protected Health Information (PHI) is attracting sophisticated cybercriminal syndicates, several of which are state-sponsored. Medical fraud is slower to detect and notify, unlike financial fraud (ex. stolen credit cards), contributing to its […]
What’s New In Gartner’s Hype Cycle For CRM, 2019
Worldwide enterprise application software revenue totaled more than $193.6B in 2018, a 12.5% increase from 2017. CRM made up nearly 25% of the entire enterprise software revenue market. 72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected to grow to 75% of total CRM software spending in 2019. […]
Scaling Cloud Services Is Key To Growing A Digital Business
93% of enterprises are securing remote locations with a centralized approach that rarely scales to secure every endpoint and identity of remote branch locations, leaving an enterprise more vulnerable to a breach. Enabling network security is the greatest challenge enterprises face when managing a highly distributed network with numerous remote locations. In an era of […]
How To Make Complex CPQ Selling Simple With Visual Configurators
Bottom Line: Realizing visual configurators’ full potential starts by enabling engineering, production, and sales to become real-time collaborators in creating new products. 2D, 3D, Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR) visual configurators are proliferating across the Configure, Price, and Quote (CPQ) landscape today. Manufacturing marketing teams say they are the most effective […]
How To Improve Your CPQ Pricing Strategies
Manufacturers can get more than their fair share of channel sales and margins by improving price management for every dealer, distributor, and reseller they sell-through. It’s possible to expand earnings by 50% on slight increases in volume when pricing is consistent channel-wide. McKinsey’s latest research on the topic, Pricing: Distributors’ Most Powerful Value-Creation Lever, shows how the […]
It’s Time To Solve K-12’s Cybersecurity Crisis
There were a record 160 publicly-disclosed security incidents in K-12 during the summer months of 2019, exceeding the total number of incidents reported in all of 2018 by 30%. 47% of K-12 organizations are making cybersecurity their primary investment, yet 74% do not use encryption. 93% of K-12 organizations rely on native client/patch management tools […]
What’s New In Gartner’s Hype Cycle For AI, 2019
Between 2018 and 2019, organizations that have deployed artificial intelligence (AI) grew from 4% to 14%, according to Gartner’s 2019 CIO Agenda survey. Conversational AI remains at the top of corporate agendas spurred by the worldwide success of Amazon Alexa, Google Assistant, and others. Enterprises are making progress with AI as it grows more widespread, […]
10 Ways AI And Machine Learning Are Improving Endpoint Security
Gartner predicts $137.4B will be spent on Information Security and Risk Management in 2019, increasing to $175.5B in 2023, reaching a CAGR of 9.1%. Cloud Security, Data Security, and Infrastructure Protection are the fastest-growing areas of security spending through 2023. 69% of enterprise executives believe artificial intelligence (AI) will be necessary to respond to cyberattacks […]
Three Reasons Why Killing Passwords Improves Your Cloud Security
87% of enterprises are seeing mobile threats growing the fastest this year, outpacing other threat types, based on Verizon’s Mobile Security Index 2019. 66% of IT professionals say security is their most significant concern in adopting an enterprise cloud computing strategy. Enterprises are predicted to spend $12.6B on cloud security tools by 2023, up from $5.6B in 2018, according […]
