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Maggie Fox

Maggie Fox

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CMO at Aimia, Advisor atBeringer Capital. Previously SVP Global Digital Marketing at SAP, Founder and CEO of Social Media Group. Maggie has been interviewed about social and digital trends by Inc. magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others.

If You Have More Than Three Priorities, You Have No Priorities

If You Have More Than Three Priorities, You Have No Priorities

By Maggie Fox on February 6, 2013

 Some rights reserved by hockadilly One of my favorite sayings (with apologies to Jim Collins, author of From Good to Great) is: “If you have more than three priorities, you have no priorities.” I literally use this to run my business life – every year, my team and I agree on three high-level strategic priorities for the […]

Posted in Business, Trends & Concepts | Tagged education, Focus, planning, priorities, Time management

Why Marketers Will Rule the World

Why Marketers Will Rule the World

By Maggie Fox on November 27, 2012

I’ve recently delivered the keynote at Marketing Magazine’s 2012 Social Media Conference, and spoke about something I had been thinking about a lot lately: that the explosion of customer data provided by social and digital have put extreme power in the hands of marketers, if only you’ll learn how to wield it. We’re entering a […]

Posted in Business, Featured Posts | Tagged Big Data, CMO, marketing, New York Times, Social Media Group, Wall Street Journal | 1 Response

Are you seriously saying that “engagement” is a meaningful business metric?

Are you seriously saying that “engagement” is a meaningful business metric?

By Maggie Fox on October 19, 2012

I love metrics that have meaning – not just counting, but stats and figures that actually demonstrate business value. The measure I love best in social media is ROI (and yes, Virginia, there is a social media ROI – so much so that we recently executed a campaign for a client that allowed us to […]

Posted in Trends & Concepts | Tagged Brian Solis, pivotcon, pivotconf, Social Media, Virgin Mobile | 2 Responses

Marketing Isn’t Dead – It’s Everywhere

Marketing Isn’t Dead – It’s Everywhere

By Maggie Fox on August 16, 2012

Last week Bill Lee wrote a controversial article in which he claimed that “marketing was dead” (yet another clever use of a traffic-grabbing title.). It was later (correctly, IMHO) pointed out that what Lee probably should have said was that “advertising was dead”. Regardless of where you come down on this debate, it’s nice to […]

Posted in Business | Tagged Harvard Business Review, Internet marketing, marketing, Metadata, Monty Python

Paid, Earned and Owned Are Dead

Paid, Earned and Owned Are Dead

By Maggie Fox on July 22, 2012

It’s absolutely perfect timing for this blog post (which I’ve been thinking about for the last month or so), hot on the heels of Altimeter Group’s report, released this week, titled, The Converged Media Imperative: How Brands Will Combine Paid, Earned and Owned Media. It’s a great report that identifies and speaks to a trend […]

Posted in Featured Posts, Trends & Concepts | Tagged Blog, Social Media Fundamentals, Social Media Public Relations, Whitepaper

Image credit: Jookeroo

Work: You’re Doing It Wrong

By Maggie Fox on September 6, 2011

As is fitting on Labour Day, I’d like to draw together some threads I’ve seen over the last week, all relating to work. They may not seem initially to be connected, but don’t worry – I’ll get there!! The first came in the form of a post titled “Are Women Dissatisfied Enough?” on one of […]

Posted in Featured Posts, Trends & Concepts | Tagged Blog, Management, women in tech, work

Joining the Board of the Empire Club of Canada!

Joining the Board of the Empire Club of Canada!

By Maggie Fox on July 27, 2011

I’m so very pleased to announce that I have been elected to the Board of the Empire Club of Canada, effective September, 2011! In case you’re unfamiliar with the Empire Club, it’s: “One of Canada’s oldest and largest speakers’ forums with a membership comprised of some of Canada’s most influential leaders from the professions, business, […]

Posted in Business | Tagged Blog, Canada, Empire Club, news | 3 Responses

Publicly Traded Companies + Empire Avenue = Very. Bad. Idea.

Publicly Traded Companies + Empire Avenue = Very. Bad. Idea.

By Maggie Fox on June 16, 2011

You may or may not have heard about Empire Avenue, a social game modeled on the stock market. Basically, you set up a profile, connect it to your social channels, and the more you engage on the social web, the more “eaves” (currency) you earn. There’s a little more to it than that, but that’s […]

Posted in Business, Featured Posts | Tagged Blog, Empire Avenue, Share price, Social Media, Stock | 4 Responses

SAP’s SAPPHIRENOW: Women’s Leadership Summit

SAP’s SAPPHIRENOW: Women’s Leadership Summit

By Maggie Fox on May 26, 2011

Since 2007 I have had the pleasure of participating in SAP’s Influencer Program. This group of digital influencers are invited to attend events like SAPPHIRENOW (SAP’s huge annual ecosystem conference – think MacWorld, but SAP) and TechEd (smaller, regional events with a more geeky bent) to see new products, speak 1:1 with senior executives and […]

Posted in Business, Featured Posts | Tagged Blog, Enterprise 2.0, sapphirenow, Women Leaders

Osama Bin Laden, The White House and Social Media

Osama Bin Laden, The White House and Social Media

By Maggie Fox on May 1, 2011

I remember September 11th the way my parents’ generation remembers the assassination of John F. Kennedy. Except that we invariably ask each other the question, “Where were you when you first saw it on TV?” (for me it was through the window of a restaurant in Union Station, in downtown Toronto. I was on my […]

Posted in Trends & Concepts | Tagged Blog, CNN, Social Media News, Social Media Public Relations, Social Media Strategy, Twitter

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