Maggie Fox
CMO at Aimia, Advisor atBeringer Capital. Previously SVP Global Digital Marketing at SAP, Founder and CEO of Social Media Group. Maggie has been interviewed about social and digital trends by Inc. magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others.
Without a proper value exchange, social media is just a channel
And it doesn’t work a whole lot better than the ones we already have. While doing some research for a client project, I came across this great post from Chad Warren on the Adobe Digital Marketing blog. In it, Chad discusses (in an admittedly creative mixed metaphor) the “serious dose of reality [dropped] on everybody’s […]
Is GetGlue in the Middle of a Customer Service Meltdown?
And if they are – do they even know it? Since Friday afternoon, I have received 108 notification emails from the social networking site for TV fans (it works by allowing users “check in” to shows they’re watching and share that information with their friends). Turns out, I’m not the only one – a quick […]
Yahoo and Tumblr – Avoiding Commoditization by Association
So, it’s official – while many of us (especially on Twitter) waited and watched over the weekend after All Things D broke the story, Yahoo has agreed to buy content sharing platform Tumblr for $1.1 billion in cash. The analysis has been varied and thoughtful: why Tumblr’s exit is about 30% of what it might […]
Planning to be Spontaneous: Oreo and Realtime Marketing
Success in real-time marketing is as much operations as creativity Ever since Oreo suggested that you could “still dunk in the dark” during the 2013 Super Bowl blackout, real-time marketing (RTM) has become the new black. Never mind that the phrase was first coined in 1995 by Apple marketing guru Regis McKenna; this winter, breathless […]
I disliked Sheryl Sandberg because she is successful.
I have long expressed strong opinions about the importance of diversity in the workplace, was the co-founder of an organization devoted to making technology more accessible to women and believe the “likability double standard” almost all of us hold about ambitious women vs. men needs to be smashed into a million pieces. And yet, I’m […]
If You Have More Than Three Priorities, You Have No Priorities
Some rights reserved by hockadilly One of my favorite sayings (with apologies to Jim Collins, author of From Good to Great) is: “If you have more than three priorities, you have no priorities.” I literally use this to run my business life – every year, my team and I agree on three high-level strategic priorities for the […]
Why Marketers Will Rule the World
I’ve recently delivered the keynote at Marketing Magazine’s 2012 Social Media Conference, and spoke about something I had been thinking about a lot lately: that the explosion of customer data provided by social and digital have put extreme power in the hands of marketers, if only you’ll learn how to wield it. We’re entering a […]
Are you seriously saying that “engagement” is a meaningful business metric?
I love metrics that have meaning – not just counting, but stats and figures that actually demonstrate business value. The measure I love best in social media is ROI (and yes, Virginia, there is a social media ROI – so much so that we recently executed a campaign for a client that allowed us to […]
Marketing Isn’t Dead – It’s Everywhere
Last week Bill Lee wrote a controversial article in which he claimed that “marketing was dead” (yet another clever use of a traffic-grabbing title.). It was later (correctly, IMHO) pointed out that what Lee probably should have said was that “advertising was dead”. Regardless of where you come down on this debate, it’s nice to […]
Paid, Earned and Owned Are Dead
It’s absolutely perfect timing for this blog post (which I’ve been thinking about for the last month or so), hot on the heels of Altimeter Group’s report, released this week, titled, The Converged Media Imperative: How Brands Will Combine Paid, Earned and Owned Media. It’s a great report that identifies and speaks to a trend […]
