CRM Watchlist 2019: The big engines that could (Part 2B, Microsoft)

CRM Watchlist 2019: The big engines that could (Part 2B, Microsoft)

Microsoft, another of this year’s CRM Watchlist winners, is perhaps the most complex of all because of the clarity of their vision and because they are dedicated to carrying it out – from products/services and partnerships to corporate social good. Here’s how it all works.

CRM Watchlist 2019: The big engines that could (Part 2A, Oracle)

CRM Watchlist 2019: The big engines that could (Part 2A, Oracle)

Oracle, one of the winners of the CRM Watchlist 2019, is a gigantic company that’s been in the public eye for decades. Now they are realigned and ready to travel to new frontiers and engage a new breed of customer. Are they ready?

The great UK rail disruption: How Virgin Train restored order from chaos

The great UK rail disruption: How Virgin Train restored order from chaos

Virgin Trains, a ServiceNow customer, is undergoing transformation like so many industries. Where it differs is with its team, its perspective, and its success. Listen to John Sullivan, Virgin Trains CIO tell you about it. You will learn something.

CRM Watchlist 2019 winners: The big engines that could part one -- Infor and SAP

CRM Watchlist 2019 winners: The big engines that could part one — Infor and SAP

SAP and Infor won the CRM Watchlist 2019 — and they did so with some power. They both have some similar and some very very different reasons for their victory, but a victory nonetheless. SAP won, and they win more often than not, and here’s why. Infor won, and they won for some truly distinctive reasons for their impact. Why? Read on.

CRM Watchlist Winners with Distinction 2019 part one: Adobe

CRM Watchlist Winners with Distinction 2019 part one: Adobe

The CRM Watchlist Winners with Distinction won top honors for a reason. Let’s start by seeing what Adobe did to win — and why analyst bias was used as a positive not a negative.

Modernizing B2B sales: Here's a formula for winning the race

Modernizing B2B sales: Here’s a formula for winning the race

Today’s Formula 1 car is a high-speed data hub covered in sensors that measure every performance detail as well as the driver’s biometrics. Meanwhile, B2B sales is stuck in first gear. Here’s how to get to the top step of the podium.

Conversational experiences: Building relationships one conversation at a time

Conversational experiences: Building relationships one conversation at a time

Mitch Lieberman, thought leader for CRM and conversations over the years, graces us with a discussion as to why conversational systems are incredibly beneficial to building both business relationships and customer engagement.