By Paul Greenberg on October 6, 2015
Dreamforce 2015, as always, was more than an event – it was a destination. Mixed in with all the glamor and glitz were some important announcements, and some interesting hints at not just the direction that Salesforce is going, but the things that it should be doing to get there faster – and even differently. If they dare.
By Paul Greenberg on September 21, 2015
These are the last two reviews of the 2015 CRM Watchlist season. But, boy, are they a good way to close it out. Accenture and The Pedowitz Group (TPG) couldn’t be any more different as to why they won the Watchlist.
By Paul Greenberg on September 8, 2015
The last CRM Watchlist 2015 technology vendors are not the least. Coveo and Infusionsoft are powerhouses in their own markets and worth the time you might spend reading about them and following them up.
By Paul Greenberg on August 31, 2015
InsideView and Xactly both support sales enablement/optimization in entirely different ways – and do it really well. Check each of them out because they may help you think through how to make how you sell a better thing.
Posted in Business, Featured Posts | Tagged CRM Watchlist, CRM Watchlist 2015, customer relationship management, enterprise software, InsideView, netsuite, Parker Harris, Sales Cloud, salesforce.com, Xactly | Leave a response
By Paul Greenberg on August 10, 2015
Definitions mean something. Paul Greenberg attempts to clarify the difference between CRM, customer engagement and customer experience so we don’t have to argue it anymore. Why can’t we all get along?
Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged CRM, Customer Experience, customer relationship management, customer service, enterprise software | Leave a response
By Paul Greenberg on July 27, 2015
Blackbaud and Gigya are two very different companies united by their victory as Watchlist winners. There are reasons they’ve won – impact in their markets. Blackbaud, dominant in its space; Gigya, creating a new one. Check them out.
By Paul Greenberg on July 13, 2015
Salesforce Connections is what used to be Exact Target’s user conference. Now, it’s rightfully the Salesforce Marketing Cloud’s conference and, while not at the scope of Dreamforce (then again, nothing is), it is without a doubt a banner conference, drawing around 10,000 souls a year. What makes it interesting is that it is a flagship […]
By Paul Greenberg on June 24, 2015
I like stories with good endings – even better with good endings that imply great futures. Back in 1996, there was a great story at the Olympics that led to all kinds of nice things (see story below.) More recently, and once again, at the Lithium LiNC 2015 user conference, where 850 people enjoyed life […]
By Paul Greenberg on June 1, 2015
We continue to take a look at the CRM Watchlist customer engagement grouped winners, Pitney Bowes, Thunderhead and Totango. All three have unique value propositions – I doubt they would ever compete with each other.
By Paul Greenberg on May 18, 2015
SAP’s annual conference has a long lineage and is arguably one of the most important – and very revealing – conferences in the technology world. They are always amazing and always puzzling. Paul Greenberg explains the conundrum.