Evolution of data platforms: Using the right data for the right outcomes

Evolution of data platforms: Using the right data for the right outcomes

Thought leader Esteban Kolsky takes on the big question: What will data platforms look like now that big data’s hype is over and big data “solutions” are at hand? This is the second part beckoning.

What to do with the data? The evolution of data platforms in a post big data world

What to do with the data? The evolution of data platforms in a post big data world

Thought leader Esteban Kolsky takes on the big question: What will data platforms look like now that big data’s hype is over and big data “solutions” are at hand?

Personalization and Humanization: Serious about customer engagement? Then you need them both

Personalization and Humanization: Serious about customer engagement? Then you need them both

We spend a lot of time on personalization of the customer’s experience, but as the customer demands more control over their choices and greater levels of interaction and better experience with the company, humanization comes to the fore. What’s the difference between personalization and humanization and why are both necessary?

Sports, engagement, and tech company lack thereof

Sports, engagement, and tech company lack thereof

The sports industry is exciting and cool and has brand equity like no other. Yet, the companies themselves don’t have a lot of money to spend on their business operations due to what they are (over)paying the athletes. Does this mean the tech companies selling tech to the sports world should ignore the industry they’re selling to? Apparently, they think so. Find out why is not only a bad idea, but a very very foolish one. And I’ll name some names.

Adobe: In the weeds, in the zone (part two)

Adobe: In the weeds, in the zone (part two)

OK, this section, part two of the Adobe Digital Marketing Summit has been weighing on my mind for weeks. I’ve been procrastinating in part because Adobe is such a damned complex company. And now that they bought Magento for e-commerce, even though that wasn’t discussed at the Digital Marketing Summit, I have to discuss it […]

ServiceNow: Solid and uncertain -- a company in transition

ServiceNow: Solid and uncertain — a company in transition

ServiceNow is a fascinating company that has been a dramatic and very pleasant success for the past decade plus. It’s now at a pivotal point in its history, and its the kind of pivot that gets it to its optimal goals or it just keeps moving along. Can ServiceNow do it? Read and find out.

Adobe: Experiencing the experiential, part one

Adobe: Experiencing the experiential, part one

The Adobe Experience Cloud Summit 2018 in March was a clear indication of how far Adobe has come in the past two years and how far it has to go. I look at the event, the strategy, the messaging, the program, and the experience itself to see if Adobe can truly make the claim it is in the business of helping businesses create experiences. True or false? Find out.

Infor Innovation Analyst Summit 2018: I totally get it and yet, I don't see it

Infor Innovation Analyst Summit 2018: I totally get it and yet, I don’t see it

Infor is a company on the fast track, though you wouldn’t know that. It is among the most design-focused, progressive companies in the technology world, and it has an offering that can go to head-to-head with anyone’s out there. Yet, it is a best-kept secret. I’m now going to show and tell. Read on — Infor is now in the sunlight.