A company like me: Beyond customer-centric to customer-engaged

A company like me: Beyond customer-centric to customer-engaged

Being a “company like me” takes more than simple customer-centric actions, it takes customer-engaged behavior at the level of the company’s DNA. Here are the characteristics of a customer-engaged company. Embed them into your business’ genetic makeup.

Customer engagement and the commonwealth of self interest: Part one

Customer engagement and the commonwealth of self interest: Part one

Self interest is not only the major driver in human behavior — the desire to live a happy life — but is also the prime mover in all customer-business relationships, by definition really. What does that mean for your business? Check this out.

How customer data platforms can benefit your business

How customer data platforms can benefit your business

Marketers face a new challenge: Unifying the data that’s spread among many systems. CDPs have real advantages over alternative methods of assembling customer data. Take a look at what Martech’s #1 influencer and analyst David Raab has to say about it.

Kicking off 2017: IoT, B2C, and CRM Watchlist

Kicking off 2017: IoT, B2C, and CRM Watchlist

Image: iStock Given the fragmentation of everything, which we all seem to think is occurring, I decided I’d align my thinking with that and give you some fragments of what I’m contemplating and planning for 2017, none of which are particularly connected with each other, but they’re all on the biggest stages. In addition will […]

Project Unite: How a mini-ecosystem gained inspiration from the Tour de France

Project Unite: How a mini-ecosystem gained inspiration from the Tour de France

Driven by Xactly Corp., Project Unite is one of the first mature examples of a mini-ecosystem. Ultimately, the agility and capability of the people within your ecosystem is what wins your yellow jersey.

The biggest secret in social: Brand communities are everywhere

The biggest secret in social: Brand communities are everywhere

Does your business have a stake in customer community? Joe Cothrel, chief community officer for Lithium, reviews lessons learned from the first 20 years of brand community building.