Project Unite: How a mini-ecosystem gained inspiration from the Tour de France

Project Unite: How a mini-ecosystem gained inspiration from the Tour de France

Driven by Xactly Corp., Project Unite is one of the first mature examples of a mini-ecosystem. Ultimately, the agility and capability of the people within your ecosystem is what wins your yellow jersey.

The biggest secret in social: Brand communities are everywhere

The biggest secret in social: Brand communities are everywhere

Does your business have a stake in customer community? Joe Cothrel, chief community officer for Lithium, reviews lessons learned from the first 20 years of brand community building.

Salesforce acquires Demandware. Good? Bad? Buy!

Salesforce acquires Demandware. Good? Bad? Buy!

In 2013, when SAP acquired hybris, SAP changed its messaging from customer engagement to customer engagement and commerce. At the time, I howled. And not in a good way. While I still don’t love it as messaging, at least now I do get why they do it. Even though their reasoning might not be the […]

Thinking small: Why ecosystems are critical to your business

Thinking small: Why ecosystems are critical to your business

First, an announcement I have asked Harvard Business Press and received (thank you very much) a big extension on writing my book on customer engagement: “The Commonwealth of Self Interest: Customer Engagement, Business Benefit” so that it will be coming out most likely in 2017 — or at least the manuscript will be done in […]

Oracle CX and SAS GBF: Product-focused companies in the throes of change

Oracle CX and SAS GBF: Product-focused companies in the throes of change

Oracle and SAS have some things in common that are very apparent. These two founder-dominated companies also face similar challenges.