By Paul Greenberg on June 15, 2016
CallidusCloud held its C3 conference a few weeks ago. This 2016 Watchlist winner veered a bit off course but remains a true player in the lead-to-money space. They are a solution/ecosystem, and well worth a close look.
By Paul Greenberg on June 6, 2016
In 2013, when SAP acquired hybris, SAP changed its messaging from customer engagement to customer engagement and commerce. At the time, I howled. And not in a good way. While I still don’t love it as messaging, at least now I do get why they do it. Even though their reasoning might not be the […]
By Paul Greenberg on May 23, 2016
First, an announcement I have asked Harvard Business Press and received (thank you very much) a big extension on writing my book on customer engagement: “The Commonwealth of Self Interest: Customer Engagement, Business Benefit” so that it will be coming out most likely in 2017 — or at least the manuscript will be done in […]
By Paul Greenberg on May 16, 2016
Oracle and SAS have some things in common that are very apparent. These two founder-dominated companies also face similar challenges.
By Paul Greenberg on April 26, 2016
Microsoft’s first Envision, a rough-edged yet solid conference, was defined by its lack of definition. However, the company did drop hints about their plans and I take a crack at figuring it all out.
By Paul Greenberg on April 4, 2016
Adobe just held their 2016 Digital Marketing Summit, and the undercurrent — even more than the loudly announced “stuff” — had blockbuster significance for this company. If they can follow through. Here’s what I mean.
By Paul Greenberg on March 21, 2016
Well, I reached that time again, where the winners get their just desserts and, in the particular group I always start with, because they are elites, a 3-star Michelin meal to precede those desserts. Since there is no “lifetime achievement award” this year, I’m going to start with Salesforce (who finally decided a little bit […]
By Paul Greenberg on February 16, 2016
The winners of the CRM Watchlist 2016 are here!! After reading thousands of pages and scoring them ruthlessly and brutally, the Elites, winners with distinction, regular winners, honorable mentions and a couple of organizations that I’ve singled out for other reasons, have been decided. ‘Tis the season. This year, 144 companies submitted their questionnaires. I […]
By Paul Greenberg on January 15, 2016
C Murphy A lot of you just came back from CES — and were glad you went — or are really glad you’re back. Each year, a huge number of us attend trade shows — either just attend or exhibit or find another way to participate, in the hope that we will get some serious […]
By Paul Greenberg on November 30, 2015
This was my last conference of 2015 – and, because its Oracle OpenWorld, one of my most difficult to figure out – my bad, not theirs. I struggle, I come up with one ironclad conclusion and it turns out the iron part is really sponge – and I change my mind. A couple of years […]