How customer data platforms can benefit your business

How customer data platforms can benefit your business

Marketers face a new challenge: Unifying the data that’s spread among many systems. CDPs have real advantages over alternative methods of assembling customer data. Take a look at what Martech’s #1 influencer and analyst David Raab has to say about it.

Kicking off 2017: IoT, B2C, and CRM Watchlist

Kicking off 2017: IoT, B2C, and CRM Watchlist

Image: iStock Given the fragmentation of everything, which we all seem to think is occurring, I decided I’d align my thinking with that and give you some fragments of what I’m contemplating and planning for 2017, none of which are particularly connected with each other, but they’re all on the biggest stages. In addition will […]

Project Unite: How a mini-ecosystem gained inspiration from the Tour de France

Project Unite: How a mini-ecosystem gained inspiration from the Tour de France

Driven by Xactly Corp., Project Unite is one of the first mature examples of a mini-ecosystem. Ultimately, the agility and capability of the people within your ecosystem is what wins your yellow jersey.

The biggest secret in social: Brand communities are everywhere

The biggest secret in social: Brand communities are everywhere

Does your business have a stake in customer community? Joe Cothrel, chief community officer for Lithium, reviews lessons learned from the first 20 years of brand community building.

Salesforce acquires Demandware. Good? Bad? Buy!

Salesforce acquires Demandware. Good? Bad? Buy!

In 2013, when SAP acquired hybris, SAP changed its messaging from customer engagement to customer engagement and commerce. At the time, I howled. And not in a good way. While I still don’t love it as messaging, at least now I do get why they do it. Even though their reasoning might not be the […]