By Paul Greenberg on March 12, 2018
To bring real consistency to the brand experience, leaders should stop slicing the problem into pieces that they try to solve independently.
By Paul Greenberg on March 1, 2018
Microsoft is back — and in a pretty big way, too. After a significant reboot over the last several months, the company is demonstrating why it remains a force in the world of business applications.
By Paul Greenberg on February 6, 2018
I promised that I would cover my speculations about Oracle and SAP, and to fulfill my obligations for 2017, here they are — in 2018. The best way to put it is, when it comes to both Oracle and SAP, I’m very cautiously optimistic for very different reasons. But caution rules the day, and these are speculations, not deep analysis. More of that later. For now, read it, and tell me why you weep or laugh or nod.
By Paul Greenberg on January 8, 2018
The NFL’s challenges are your organizations’s challenges, too. The more successful an organization, the harder it is for the organization to change. Alex Slawsby explains.
By Paul Greenberg on December 18, 2017
Brian Solis’ report, published by Altimeter/Prophet, is entitled, The digital change agent’s manifesto: How the people behind digital transformation lead change from within.
By Paul Greenberg on December 12, 2017
This is the second of four year end posts that will wrap up things that I think I need to pontificate on like Microsoft and Salesforce, some loose ends for the CRM Watchlist 2019 plans for next year (yes, I know it’s 2018) and an award that I am reviving this year. Check it all out.
By Paul Greenberg on November 20, 2017
What does it take to become a mature company that can compete full bore in a marketplace? Paul Greenberg’s newly hatched EMI will highlight the companies worth watching.
By Paul Greenberg on October 31, 2017
This was the imperfect storm of events when it comes to United Airlines. You won’t believe it when you read it, but I swear it was true. But great customer service can beat any problem.
By Paul Greenberg on October 17, 2017
The differences between customer engagement, customer experience, consumable experience, and brand experience can have significant impacts on your company’s strategy. Paul Greenberg explains it all for you.
By Paul Greenberg on October 9, 2017
Style matters — and it has as long human life has existed. Thanks mostly to Apple and its devices, style now matters in technology — and makes a difference in our purchasing patterns. Paul Greenberg reprises a post from 2006: References may have changed, but the lust for and value of style hasn’t.
Posted in Trends & Concepts