By Paul Greenberg on July 15, 2019
Oracle, one of the winners of the CRM Watchlist 2019, is a gigantic company that’s been in the public eye for decades. Now they are realigned and ready to travel to new frontiers and engage a new breed of customer. Are they ready?
By Paul Greenberg on June 24, 2019
Virgin Trains, a ServiceNow customer, is undergoing transformation like so many industries. Where it differs is with its team, its perspective, and its success. Listen to John Sullivan, Virgin Trains CIO tell you about it. You will learn something.
By Paul Greenberg on June 19, 2019
SAP and Infor won the CRM Watchlist 2019 — and they did so with some power. They both have some similar and some very very different reasons for their victory, but a victory nonetheless. SAP won, and they win more often than not, and here’s why. Infor won, and they won for some truly distinctive reasons for their impact. Why? Read on.
By Paul Greenberg on June 18, 2019
Salesforce and Adobe were the two CRM Watchlist 2019 Winners with Distinction. Want to know why Salesforce has the impact it has? Think culture. And then think everything else.
By Paul Greenberg on June 17, 2019
The CRM Watchlist Winners with Distinction won top honors for a reason. Let’s start by seeing what Adobe did to win — and why analyst bias was used as a positive not a negative.
By Paul Greenberg on April 25, 2019
Today’s Formula 1 car is a high-speed data hub covered in sensors that measure every performance detail as well as the driver’s biometrics. Meanwhile, B2B sales is stuck in first gear. Here’s how to get to the top step of the podium.
By Paul Greenberg on January 10, 2019
I have a lot on my mind. Some of it wouldn’t make a PG-13 rating. What is here will, and they are small observations about our industry to begin the new year. E-commerce, business as a force for change, vendor movements, B2B, B2C, the best acquisitions, and, of course, the inimitable Steven Wright.
By Paul Greenberg on November 26, 2018
Please forgive me: First, for not having finished a post on the Humanization of Salesforce, which is the post that will be coming next in lieu of my normal Dreamforce post; Second, for even writing a “service experience” problem post, but once in a great while my personal pique, which is what usually keeps me […]
By Paul Greenberg on October 30, 2018
Mitch Lieberman, thought leader for CRM and conversations over the years, graces us with a discussion as to why conversational systems are incredibly beneficial to building both business relationships and customer engagement.
By Paul Greenberg on October 9, 2018
Shantanu Narayen, CEO of Adobe, is a great believer in the potential of the Adobe/Microsoft partnership. So am I. But can it create a new category and market around digital engagement and customer experience management?