By Paul Greenberg on September 20, 2016
Sports teams have ready-made advocates called fans. I’m one of them. But what do they do to keep these advocates engaged? Not the easiest thing, because the fans expect some return on their passion.
By Paul Greenberg on September 12, 2016
Driven by Xactly Corp., Project Unite is one of the first mature examples of a mini-ecosystem. Ultimately, the agility and capability of the people within your ecosystem is what wins your yellow jersey.
By Paul Greenberg on August 16, 2016
Does your business have a stake in customer community? Joe Cothrel, chief community officer for Lithium, reviews lessons learned from the first 20 years of brand community building.
By Paul Greenberg on July 26, 2016
Lithium won CRM Watchlist Elite this year and pulled off its most successful LiNC conference to date — in large part because it has become a very Zen company. Find out what that means.
By Paul Greenberg on June 15, 2016
CallidusCloud held its C3 conference a few weeks ago. This 2016 Watchlist winner veered a bit off course but remains a true player in the lead-to-money space. They are a solution/ecosystem, and well worth a close look.
By Paul Greenberg on June 6, 2016
In 2013, when SAP acquired hybris, SAP changed its messaging from customer engagement to customer engagement and commerce. At the time, I howled. And not in a good way. While I still don’t love it as messaging, at least now I do get why they do it. Even though their reasoning might not be the […]
By Paul Greenberg on May 23, 2016
First, an announcement I have asked Harvard Business Press and received (thank you very much) a big extension on writing my book on customer engagement: “The Commonwealth of Self Interest: Customer Engagement, Business Benefit” so that it will be coming out most likely in 2017 — or at least the manuscript will be done in […]
By Paul Greenberg on May 16, 2016
Oracle and SAS have some things in common that are very apparent. These two founder-dominated companies also face similar challenges.
By Paul Greenberg on April 26, 2016
Microsoft’s first Envision, a rough-edged yet solid conference, was defined by its lack of definition. However, the company did drop hints about their plans and I take a crack at figuring it all out.
By Paul Greenberg on April 4, 2016
Adobe just held their 2016 Digital Marketing Summit, and the undercurrent — even more than the loudly announced “stuff” — had blockbuster significance for this company. If they can follow through. Here’s what I mean.