By Paul Greenberg on July 27, 2015
Blackbaud and Gigya are two very different companies united by their victory as Watchlist winners. There are reasons they’ve won – impact in their markets. Blackbaud, dominant in its space; Gigya, creating a new one. Check them out.
By Paul Greenberg on July 13, 2015
Salesforce Connections is what used to be Exact Target’s user conference. Now, it’s rightfully the Salesforce Marketing Cloud’s conference and, while not at the scope of Dreamforce (then again, nothing is), it is without a doubt a banner conference, drawing around 10,000 souls a year. What makes it interesting is that it is a flagship […]
By Paul Greenberg on June 24, 2015
I like stories with good endings – even better with good endings that imply great futures. Back in 1996, there was a great story at the Olympics that led to all kinds of nice things (see story below.) More recently, and once again, at the Lithium LiNC 2015 user conference, where 850 people enjoyed life […]
By Paul Greenberg on June 1, 2015
We continue to take a look at the CRM Watchlist customer engagement grouped winners, Pitney Bowes, Thunderhead and Totango. All three have unique value propositions – I doubt they would ever compete with each other.
By Paul Greenberg on May 18, 2015
SAP’s annual conference has a long lineage and is arguably one of the most important – and very revealing – conferences in the technology world. They are always amazing and always puzzling. Paul Greenberg explains the conundrum.
By Paul Greenberg on May 13, 2015
I’ve been back from SugarCon 2015 a couple of weeks along with about 1000 other people give or take a few. I (and the other 999 plus) have had some time to think about what I saw and it was fascinating as always. This company, which I’ve known one way or the other for 10 […]
By Paul Greenberg on April 27, 2015
NICE, SAS and Verint have one thing in common: Customer engagement analytics and optimization solutions. Beyond that, they are all different. See why and what they have to be do to be different and even more successful.
By Paul Greenberg on April 9, 2015
Customer Engagement puts on its first big boy pants If you travel back in time a few years and listen in on boardrooms, customer engagement wasn’t much of a discussion. The rage was all “social” but as Gartner would put it, social was in the midst of a rather heavy hype cycle. Nonetheless, social bore […]
Posted in Business, Featured Posts | Tagged CRM Watchlist, CRM Watchlist 2015, customer engagement, Customer Experience, customer relationship management, enterprise software, Google Analytics, lithium, Medallia
By Paul Greenberg on March 31, 2015
Microsoft begins to align businesses and business units with each other and the 21st century. Paul Greenberg scores the conference and assesses the company’s direction.
By Paul Greenberg on March 17, 2015
Adobe is a player now and they hold their own with unique twists and turns against all major players in the marketing cloud space. But they have things they must do that will carry them to the next level. They do put on a helluva conference.