By Paul Greenberg on May 15, 2017
Being a “company like me” takes more than simple customer-centric actions, it takes customer-engaged behavior at the level of the company’s DNA. Here are the characteristics of a customer-engaged company. Embed them into your business’ genetic makeup.
By Paul Greenberg on April 5, 2017
Self interest is not only the major driver in human behavior — the desire to live a happy life — but is also the prime mover in all customer-business relationships, by definition really. What does that mean for your business? Check this out.
By Paul Greenberg on February 13, 2017
Marketers face a new challenge: Unifying the data that’s spread among many systems. CDPs have real advantages over alternative methods of assembling customer data. Take a look at what Martech’s #1 influencer and analyst David Raab has to say about it.
By Paul Greenberg on January 24, 2017
This is the 10th year of the CRM Watchlist, and the contest gets harder every year. Yet every year, not only do some of the expected win, but some lose and new winners emerge. Suspense killing you? Read on…
By Paul Greenberg on January 9, 2017
Image: iStock Given the fragmentation of everything, which we all seem to think is occurring, I decided I’d align my thinking with that and give you some fragments of what I’m contemplating and planning for 2017, none of which are particularly connected with each other, but they’re all on the biggest stages. In addition will […]
By Paul Greenberg on November 7, 2016
Dreamforce 2016 was pretty simple. It was a microcosm for Salesforce’s activities and place in the larger maelstrom roiling in the tech world – and a likely indicator of why they will have continued real success in that marketplace. Dreamforce was simple but the context wasn’t.
By Paul Greenberg on September 20, 2016
Sports teams have ready-made advocates called fans. I’m one of them. But what do they do to keep these advocates engaged? Not the easiest thing, because the fans expect some return on their passion.
By Paul Greenberg on September 12, 2016
Driven by Xactly Corp., Project Unite is one of the first mature examples of a mini-ecosystem. Ultimately, the agility and capability of the people within your ecosystem is what wins your yellow jersey.
By Paul Greenberg on August 16, 2016
Does your business have a stake in customer community? Joe Cothrel, chief community officer for Lithium, reviews lessons learned from the first 20 years of brand community building.
By Paul Greenberg on July 26, 2016
Lithium won CRM Watchlist Elite this year and pulled off its most successful LiNC conference to date — in large part because it has become a very Zen company. Find out what that means.