By Paul Greenberg on June 4, 2018
OK, this section, part two of the Adobe Digital Marketing Summit has been weighing on my mind for weeks. I’ve been procrastinating in part because Adobe is such a damned complex company. And now that they bought Magento for e-commerce, even though that wasn’t discussed at the Digital Marketing Summit, I have to discuss it […]
By Paul Greenberg on May 22, 2018
ServiceNow is a fascinating company that has been a dramatic and very pleasant success for the past decade plus. It’s now at a pivotal point in its history, and its the kind of pivot that gets it to its optimal goals or it just keeps moving along. Can ServiceNow do it? Read and find out.
By Paul Greenberg on May 9, 2018
The Adobe Experience Cloud Summit 2018 in March was a clear indication of how far Adobe has come in the past two years and how far it has to go. I look at the event, the strategy, the messaging, the program, and the experience itself to see if Adobe can truly make the claim it is in the business of helping businesses create experiences. True or false? Find out.
By Paul Greenberg on April 17, 2018
Zoho has been one of the great successes in the world of small business technologies. Few companies have been able to succeed with a similar business model, yet Zoho has been wildly successful. But they are also enshrouded in mystery. Read on to see what’s under their veil and what they have to do next — if they want to.
By Paul Greenberg on April 2, 2018
Infor is a company on the fast track, though you wouldn’t know that. It is among the most design-focused, progressive companies in the technology world, and it has an offering that can go to head-to-head with anyone’s out there. Yet, it is a best-kept secret. I’m now going to show and tell. Read on — Infor is now in the sunlight.
By Paul Greenberg on March 12, 2018
To bring real consistency to the brand experience, leaders should stop slicing the problem into pieces that they try to solve independently.
Posted in Trends & Concepts
By Paul Greenberg on March 1, 2018
Microsoft is back — and in a pretty big way, too. After a significant reboot over the last several months, the company is demonstrating why it remains a force in the world of business applications.
By Paul Greenberg on February 6, 2018
I promised that I would cover my speculations about Oracle and SAP, and to fulfill my obligations for 2017, here they are — in 2018. The best way to put it is, when it comes to both Oracle and SAP, I’m very cautiously optimistic for very different reasons. But caution rules the day, and these are speculations, not deep analysis. More of that later. For now, read it, and tell me why you weep or laugh or nod.
By Paul Greenberg on January 8, 2018
The NFL’s challenges are your organizations’s challenges, too. The more successful an organization, the harder it is for the organization to change. Alex Slawsby explains.
By Paul Greenberg on December 18, 2017
Brian Solis’ report, published by Altimeter/Prophet, is entitled, The digital change agent’s manifesto: How the people behind digital transformation lead change from within.