Steve Mann
Chief Marketing Officer at Axioma Inc, also Acting CMO for Adjuvi. Previously CMO of LexisNexis North America, Global Vice President at SAP, where he led SAP’s Social Media Strategy & Total Customer Experience efforts. Named to FierceCMO's Top 15 B2B CMO's to watch and one of the top 100 CMO’s on Twitter, Steve is the founder of AbleBrains, a unique agency which utilizes brain science to deliver digital marketing, social media and content and branding to build and scale businesses.
Six Steps To Transforming Marketing Into A Strategic Asset
Last week I ran a session at Frost & Sullivan’s GIL: Silicon Valley (Growth, Innovation and Leadership) conference in Santa Clara. The session ran for 75 minutes and outlined for participants methods for driving digital transformation within organizations. Many of the participants agreed with one another that they are tired of marketing regarded by their peers, […]
Wiring Your Consumer’s Brain
A couple of weeks ago, I spoke at Confluence, a cool digital marketing conference in Oklahoma City of all places. Had a blast. I introduced the concept of Neuro-Digital Marketing – the notion that digital marketing tactics, properly leveraged, can affect direct changes in a consumer’s brain which will drive incredible results for your […]
Today’s CMO’s Need a Swift Kick in the Bu… Digital
“I don’t want to belong to any club that would accept me as one of its members.”
Yet here I am, a member of the Don’t Do a Good Enough Job Selling the Value of Marketing club.
Three Brain Marketing
What if I told you that conscious perceptions of the world are worthless? And that emotion and instinct rule our behaviors. Unfortunately for most marketers, we spend our time trying to affect conscious thought because we can easily relate to it. As data-driven CMO’s we seek answers to questions about our customers using tools such […]
The Brains Behind Digital Marketing
Although a lapsed neuroscientist, I do a lot of thinking about how to elicit the right response in a consumer’s mind from the marketing strategies I create. Engaging with the non-conscious part of us is what is critically important for great marketing. Do you need some convincing? Well, consider this: Would you buy wine based […]
Where Do Brand And Omnichannel Deployment Intersect?
Today’s pace of change is causing many CMOs to struggle in the design of compelling customer interactions. As consumers demand more and more engaging omnichannel experiences, CMOs must add another arrow to their marketing quiver — the ability to deploy multiple and compelling channel-native experiences. While we’ve been creating digital channels for quite some time, […]
Experiencing v. Observing. What do your customers do?
My wife and I like to dance. I admit it. Typcially, we’re 20 years older than most of the patrons in the clubs that we go to though. She – typically to Rock… me too, although I am a big fan of swing dancing and love Midsummer Night Swing @ Lincoln Center. But last week […]
The Silent Brand
I have the unfortunate experience these days of riding the MetroNorth commuter railway into NYC every day. Its unfortunate because I have a schedule to keep — meetings, tele-conferences, etc.. you know, the usual stuff – but something that MetroNorth is hard pressed to do themselves — keep to a schedule. Further, the brand refuses […]
My Mother Hates My Marketing
“You never write! You never call” is the typical refrain I hear from my mother once I finally do write or pick up the phone. Too little, too late I guess. Or I hear, “How come you don’t help me when I need it rather than when its convenient?” is another Mom fav. … now swap […]
Reprise: How Customers Think
10 years ago, Gerald Zaltman, wrote a book that fundamentally altered the way I view markets and the consumers that inhabit them — How Customers Think. The book lays some foundational notions for those of us that wish to pursue Neuro– and content- marketing. Among them include: Most of the thoughts that influence a consumer’s […]
