Steve Mann
Chief Marketing Officer at Axioma Inc, also Acting CMO for Adjuvi. Previously CMO of LexisNexis North America, Global Vice President at SAP, where he led SAP’s Social Media Strategy & Total Customer Experience efforts. Named to FierceCMO's Top 15 B2B CMO's to watch and one of the top 100 CMO’s on Twitter, Steve is the founder of AbleBrains, a unique agency which utilizes brain science to deliver digital marketing, social media and content and branding to build and scale businesses.
The Generational Conundrum
A recent post by Christine Comaford got me thinking about a few things: How do we make sense of what seems like disparate generational data? Should we be focusing so intently on Millennials? Just how deep is the generational divide? I’ve known Christine for a number of years and respect her opinions but I don’t agree with […]
5 Content Marketing Tactics to Create Killer Content
You don’t have to be a large enterprise to have highly effective content marketing. The key to creating killer content is to focus on Quality Headcount, Strategy & Technology. Here are five content marketing fundamentals to create killer content: 1. Hire a Content Marketing Lead with Vision This person manages the content development process. But they need to […]
The Non-Marketing Disciplines Driving Marketing
Marketing roles have sustained considerable disruption over the last few years. These disruptions are being driven by the rapid evolution of disciplines outside of the traditional marketing disciplines. Three are particularly interesting: Neuroscience: how the anatomy, physiology, biochemistry, or molecular biology of the brain operates. It is a wide-ranging discipline that seeks to understand how brain biology drives […]
Marketing in 2016 Means Remembering the 5 Ns
Traditional marketing tactics — email, search spam, paid/rented email lists, outbound sales calls, display advertising, interstitials etc… continue their decline. As a result, marketers worth their salt are doubling down on inbound marketing, most especially mobile, social and content marketing as a means to drive engagement with their markets. In 2016, successful marketers will remember the 5 Ns: […]
Six Steps To Transforming Marketing Into A Strategic Asset
Last week I ran a session at Frost & Sullivan’s GIL: Silicon Valley (Growth, Innovation and Leadership) conference in Santa Clara. The session ran for 75 minutes and outlined for participants methods for driving digital transformation within organizations. Many of the participants agreed with one another that they are tired of marketing regarded by their peers, […]
Wiring Your Consumer’s Brain
A couple of weeks ago, I spoke at Confluence, a cool digital marketing conference in Oklahoma City of all places. Had a blast. I introduced the concept of Neuro-Digital Marketing – the notion that digital marketing tactics, properly leveraged, can affect direct changes in a consumer’s brain which will drive incredible results for your […]
Today’s CMO’s Need a Swift Kick in the Bu… Digital
“I don’t want to belong to any club that would accept me as one of its members.”
Yet here I am, a member of the Don’t Do a Good Enough Job Selling the Value of Marketing club.
Three Brain Marketing
What if I told you that conscious perceptions of the world are worthless? And that emotion and instinct rule our behaviors. Unfortunately for most marketers, we spend our time trying to affect conscious thought because we can easily relate to it. As data-driven CMO’s we seek answers to questions about our customers using tools such […]
The Brains Behind Digital Marketing
Although a lapsed neuroscientist, I do a lot of thinking about how to elicit the right response in a consumer’s mind from the marketing strategies I create. Engaging with the non-conscious part of us is what is critically important for great marketing. Do you need some convincing? Well, consider this: Would you buy wine based […]
Where Do Brand And Omnichannel Deployment Intersect?
Today’s pace of change is causing many CMOs to struggle in the design of compelling customer interactions. As consumers demand more and more engaging omnichannel experiences, CMOs must add another arrow to their marketing quiver — the ability to deploy multiple and compelling channel-native experiences. While we’ve been creating digital channels for quite some time, […]
