Why Every Startup Needs an Inverted Demand Generation Funnel, Part II
In the previous post, I introduced the idea of an inverted demand generation (demandgen) funnel which we can use to calculate a marketing demandgen budget based given a sales target, an average sales price (ASP), and a set of conversion rates along the funnel. This is a handy tool, isn’t hard to make, and will […]
The SaaSnet Business Model
SaaSnet is an emerging business model that combines a marketplace to create value driven by network-effects, and Enterprise SaaS to deliver deep enterprise value. In this post I’ll share the defining attributes, give three company examples, and growth strategies for this new disruptive business model. But first, here’s how models have evolved: Quick History of […]
10 Predictions How AI Will Improve Cybersecurity In 2020
Cybersecurity is at an inflection point entering 2020. Advances in AI and machine learning are accelerating its technological progress. Real-time data and analytics are making it possible to build stronger business cases, driving higher adoption. Cybersecurity spending has rarely been linked to increasing revenues or reducing costs, but that’s about to change in 2020. What […]
7 Ways AI Reduces Mobile Fraud Just In Time For The Holidays
There has been a 680% increase in global fraud transactions from mobile apps from October 2015 to December 2018, according to RSA. 70% of fraudulent transactions originated in the mobile channel in 2018. RSA’s Anti-Fraud Command Center saw phishing attacks increase 178% after leading banks in Spain launched instant transfer services. Rogue mobile apps are […]
How To Excel At Secured Cloud Migrations With A Shared Responsibility Model
60% of security and IT professionals state that security is the leading challenge with cloud migrations, despite not being clear about who is responsible for securing cloud environments. 71% understand that controlling privileged access to cloud service administrative accounts is a critical concern, yet only 53% cite secure access to cloud workloads as a key […]
7 Signs It’s Time To Get Focused On Zero Trust
When an experienced hacker can gain access to a company’s accounting and financial systems in 7 minutes or less after obtaining privileged access credentials, according to Ponemon, it’s time to get focused on Zero Trust Security. 2019 is on its way to being a record year for ransomware attacks, which grew 118% in Q1 of […]
What’s New On The Zero Trust Security Landscape In 2019
Forrester added in Checkpoint, Forescout, Google, illumio, MobileIron, Proofpoint, Symantec, and Unisys in their latest Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers this year. Forrester’s 2019 scorecard increased the weight on network security, automation and orchestration, and portfolio growth rate compared to last year, adding in Zero Trust eXtended (ZTX) ecosystem advocacy to the […]
10 Charts That Will Change Your Perspective Of AI In Security
Rapid advances in AI and machine learning are defining cybersecurity’s future daily. Identities are the new security perimeter and Zero Trust Security frameworks are capitalizing on AI’s insights to thwart breaches in milliseconds. Advances in AI and machine learning are also driving the transformation of endpoint security toward greater accuracy and contextually intelligence. 69% of […]
Microsoft brings back coopetition: Salesforce partnership part of bigger plan
Microsoft’s alliance with Salesforce announced mid-November surprised a lot of industry watchers – and customers – but if you follow Microsoft, you can see that this is a continuing step in the evolution Microsoft’s mission.
5 Proven Ways Manufacturers Can Get Started With Analytics
46% of manufacturers agree that implementing and using data analytics is necessary to stay competitive and grow their businesses. 69% of manufacturing decision-makers believe analytics will be crucial for business success in 2020, with 15% considering it crucial today. 32% of manufacturers see the potential for analytics to improve supply chain performance and increase revenue. […]
