Predicting The Future Of Digital Marketplaces
The U.S. B2B eCommerce market is predicted to be worth $1.2T by 2022 according to Forrester. 75% of marketing executives say that reaching customers where they prefer to buy is the leading benefit a company gains from selling through an e-commerce marketplace according to Statista. 67% strongly agree to the importance of B2B e-commerce being critical to their […]
Best Buy, the worst buy: Lessons from the field and online
Please forgive me: First, for not having finished a post on the Humanization of Salesforce, which is the post that will be coming next in lieu of my normal Dreamforce post; Second, for even writing a “service experience” problem post, but once in a great while my personal pique, which is what usually keeps me […]
Which CRM Applications Matter Most In 2018
According to recent research by Gartner, Marketing analytics continues to be hot for marketing leaders, who now see it as a key business requirement and a source of competitive differentiation Artificial intelligence (AI) and predictive technologies are of high interest across all four CRM functional areas, and mobile remains in the top 10 in marketing, […]
The State Of IoT Intelligence, 2018
Sales, Marketing and Operations are most active early adopters of IoT today. Early adopters most often initiate pilots to drive revenue and gain operational efficiencies faster than anticipated. 32% of enterprises are investing in IoT, and 48% are planning to in 2019. IoT early adopters lead their industries in advanced and predictive analytics adoption. These […]
Brexit will will rip out the underbelly of the British economy – and we’ll likely never recover
However which way you analyze all the economic indicators, and whatever your opinion may be regarding Britain’s relationship with the European Union (EU), removing the movement of EU labour into the UK will create a perilous shortage of labour, particularly for low-to-mid skilled professions. If anything, removing worker base at the lower end of […]
Above the funnel no more
The conventional sales funnel exceeded its usefulness a long time ago, roughly when the Internet gave us the ability to gather our own information about vendors, products, and services. Without the necessity of contacting a sales person, individuals and businesses could eliminate the middle man in the information exchange, waiting to expose their interests much […]
SAP and Qualtrics: Experiences matter, but how much?
My daughter, Rita is about to embark on what she calls a Gap Quarter. I don’t want to steal her thunder as she plans to blog about it but it is a play on a Gap Year and what us old fogies call sabbaticals, even though few of us have experienced that concept either. It fits […]
SAP buys Qualtrics – Some quick thoughts
I saw the news on twitter yesterday night that SAP is buying Qualtrics for $8B cash – most of it financed . I am writing this blog post strictly in my personal capacity and it doesn’t represent my employer’s opinions . I have no prior knowledge of this deal. I have worked in the SAP […]
Reinventing After-Sales Service In A Subscription Economy World
91% of manufacturers are investing in predictive analytics in the next 12 months, and 50% consider Artificial Intelligence (AI) a major planned investment for 2019 to support their subscription-based business models. New subscription business models and smart, connected products are freeing manufacturers up from competing for one-time transaction revenues to recurring revenues based on subscriptions. […]
Tech Leaders Look To IoT, AI & Robotics To Fuel Growth Through 2021
30% of tech leaders globally predict blockchain will disrupt their businesses by 2021. IoT, Artificial Intelligence (AI) and Robotics have the greatest potential to digitally transform businesses, making them more customer-centered and efficient. 26% of global tech leaders say e-Commerce apps and platforms will be the most disruptive new business model in their countries by […]
