5 Ways To Demystify Zero Trust Security
Bottom Line: Instead of only relying on security vendors’ claims about Zero Trust, benchmark them on a series of five critical success factors instead, with customer results being key. Analytics, Zero Trust Dominated RSA Analytics dashboards dominated RSA from a visual standpoint, while Zero Trust Security reigned from an enterprise strategy one. Over 60 vendors claimed […]
Combining functions in a SaaS business is a terrible idea
Ok, here is the punch line: No two SaaS functions should be coupled together. Any combination forces conflicts of interest and while you and the board are busy charting out your world domination strategy, this dysfunctional org design will eat the company from the inside out. The long form: Combining Product and Engineering Why it’s a […]
The third decade at Salesforce
Congrats to Marc Benioff and team for twenty glorious years. $1 billion in annual revenues by end of first decade, $ 16 billion forecast bt the end of the second – what a rocket ship! He is also one heck of a generous, big hug kind of leader. I have enjoyed cataloging him and the […]
SAP marketing: The culture journey from on-premise to cloud (CXOTalk interview)
[embedded content] As one of the largest enterprise software companies in the world, everyone in technology knows the SAP brand. The company has approximately $25 billion in revenue and 96,000 employees. Although tech conversations usually center on products and customer use cases, I am also interested in how large, complex organizations manage people and […]
The CRM Mobius Strip
CRM is still grappling with the problems it tried to solve in 1995. Is CRM just an expensive mobius strip? CRM Challenges Look at the top challenges CRM and CE professionals are grappling with today. What do you see? Many of the same challenges that the industry talked about in 1995: Getting a […]
Are You Counting Payments as Renewals?
Enterprise SaaS has drifted to a model where many, if not most, companies do multi-year contracts on annual payment terms. How did we get here? Most enterprise SaaS products are high-consideration purchases. Buyers typically perform a thorough evaluation process before purchasing and are quite sure that the software will meet their needs when they deploy. […]
Digital transformation and the industrial internet of things at energy giant ABB (CxOTalk interview)
[embedded content] Digital transformation continues to be important as companies of all sizes modernize their operations. For large organizations, “becoming digital” is a complex effort that involves technology and business process changes together with adopting new mindsets, business models, and corporate cultures. Given all these components, we can hardly overstate the complexity of genuine digital […]
74% Of Data Breaches Start With Privileged Credential Abuse
Centrify’s survey shows organizations are granting too much trust and privilege, opening themselves up to potential internal and externally-driven breaches initiated with compromised privileged access credentials. Photo credit: iStock Enterprises who are prioritizing privileged credential security are creating a formidable competitive advantage over their peers, ensuring operations won’t be interrupted by a breach. However, there’s […]
Vodafone’s 2019 IoT Barometer Reflects Robust Growth In The Enterprise
85% of enterprises who develop deep expertise with IoT succeed at driving revenue faster than competitors. 81% of enterprises say Artificial Intelligence streamlines interpreting and taking action on data insights gained from IoT systems and sensors. 68% of enterprises are using IoT to track the security of physical assets, making this use case the most […]
10 Ways AI & Machine Learning Are Revolutionizing Omnichannel
Bottom Line: AI and machine learning are enabling omnichannel strategies to scale by providing insights into the changing needs and preferences of customers, creating customer journeys that scale, delivering consistent experiences. For any omnichannel strategy to succeed, each customer touchpoint needs to be orchestrated as part of an overarching customer journey. That’s the only way to […]
