Business

Dylan's Candy Bar: Customer experience in retail and e-commerce

Dylan’s Candy Bar: Customer experience in retail and e-commerce

The retail industry is undergoing intense change, driven by e-commerce and shifting consumer expectations. Certainly, selling candy in stores and online appears like a commodity business, but retailer Dylan’s Candy Bar has found a way to differentiate its business with a unique customer experience. Founded by Dylan Lauren, daughter of the famous fashion designer, Ralph […]