Trends & Concepts

Social media has turned us into a society of gibbering digital morons

Social media has turned us into a society of gibbering digital morons

As someone who has profited very nicely from social media (I helped build an analyst company with blogging and social at the heart of our culture), I am probably not the most appropriate person to speak out against the negative side of social media’s impact.  But, as Gerald Ronson once famously espoused to the editor […]

The biggest secret in social: Brand communities are everywhere

The biggest secret in social: Brand communities are everywhere

Does your business have a stake in customer community? Joe Cothrel, chief community officer for Lithium, reviews lessons learned from the first 20 years of brand community building.

CRM and Government

CRM and Government

Over the summer multiple events have pushed me to the conclusion that CRM and government are natural complements and that it’s just a matter of time before they meet. It would represent a huge opportunity for the industry and my full thoughts are available in this white paper. The common denominator is people. Whether we’re […]

#CXOTALK Customer relationships and user experience

#CXOTALK Customer relationships and user experience

Becoming customer centric is a core goal for virtually all digital transformation projects. Analyst and author, Brian Solis, shares practical steps on how to achieve this critical goal.

#CXOTALK McKinsey Partner explains digital marketing

#CXOTALK McKinsey Partner explains digital marketing

The global co-leader of Digital McKinsey, David Edelman, presents key success factors in the journey to digital marketing. His practical advice is essential reading for every marketer and CMO.

We are all outcome workers, whether we like it or not...

We are all outcome workers, whether we like it or not…

If you run any type of business operation or P&L, you’re quickly realizing your number one challenge is getting your people to help you achieve the results your business needs to be successful. Your strategy has to be about promoting a mindset where people focus on what they are contributing to the business, not the amount of […]

The bar for digital experience is rising in exponential times

The bar for digital experience is rising in exponential times

Most companies are still plugging away, digital channel by digital channel, at creating the experiences they think their customers expect. But the game has changed decisively as entirely new customer-facing technologies emerge.