Trends & Concepts

2017: The year of the “BandAid Economy” as the new digital world gets smarter and the old one just gets dumber

2017: The year of the “BandAid Economy” as the new digital world gets smarter and the old one just gets dumber

Thank the Lord 2016 is over. It’s easy for any old big head to claim they “are not surprised with Brexit and Trump,” but they would be lying – this surprised even the most brilliant minds and political experts. Noone saw this coming – but it’s opened the eyes of many business and political leaders […]

Who controls the marketing tech stack in 2017: The CIO or CMO?

Who controls the marketing tech stack in 2017: The CIO or CMO?

A funny thing happened along the way to using technology to better connect with the marketplace: The CIO and CMO both decided to have a hand in it. How will they agree and align in 2017 as digital becomes central to the end-to-end customer experience?