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Participant walks behind a logo of the World Economic Economic Forum at the 41st Annual Meeting of the World Economic Forum, WEF, in Davos, Switzerland, Thursday, January 27, 2011. The overarching theme of the World Economic Forum, WEF, annual meeting is "Shared Norms for the New Reality". It takes place from January 26 to 30. (KEYSTONE/Laurent Gillieron)..

Davos preview: Thoughts from Malcolm Frank of Cognizant

As he prepares for his annual visit to the WEF event in Davos, Switzerland, I caught up  with Malcolm Frank, EVP, Strategy and Marketing of Cognizant on what he expects to hear. I hesitate to even provide a preview of Davos, as such predictions can be wildly wrong, but in doing so I look at […]

Kicking off 2017: IoT, B2C, and CRM Watchlist

Kicking off 2017: IoT, B2C, and CRM Watchlist

Image: iStock Given the fragmentation of everything, which we all seem to think is occurring, I decided I’d align my thinking with that and give you some fragments of what I’m contemplating and planning for 2017, none of which are particularly connected with each other, but they’re all on the biggest stages. In addition will […]

2017: The year of the “BandAid Economy” as the new digital world gets smarter and the old one just gets dumber

2017: The year of the “BandAid Economy” as the new digital world gets smarter and the old one just gets dumber

Thank the Lord 2016 is over. It’s easy for any old big head to claim they “are not surprised with Brexit and Trump,” but they would be lying – this surprised even the most brilliant minds and political experts. Noone saw this coming – but it’s opened the eyes of many business and political leaders […]

Who controls the marketing tech stack in 2017: The CIO or CMO?

Who controls the marketing tech stack in 2017: The CIO or CMO?

A funny thing happened along the way to using technology to better connect with the marketplace: The CIO and CMO both decided to have a hand in it. How will they agree and align in 2017 as digital becomes central to the end-to-end customer experience?