C/4HANA: Instant analysis
As expected, SAP announced a renewed focus on CRM at SapphireNow in Orlando – what it terms “fourth- generation”, not least to allow for brand rhyming with its S/4HANA ERP product it has been maturing for years now. The reaction here has been somewhat muted. Reaction from couple of customers – “5 years too […]
The SAP CRM Story: 18 Years In The Making – Is It Finally Right?
Yesterday, at SAPPHIRE (their annual show for and with customers), SAP released C/4HANA, their final attempt at getting the CRM story right. In short, if they would’ve used this storyline back in the mid-2000s, SAP would’ve likely become a key player and potentially even the leader after the acquisition of Siebel + PeopleSoft. Today? Too late, […]
Adobe: In the weeds, in the zone (part two)
OK, this section, part two of the Adobe Digital Marketing Summit has been weighing on my mind for weeks. I’ve been procrastinating in part because Adobe is such a damned complex company. And now that they bought Magento for e-commerce, even though that wasn’t discussed at the Digital Marketing Summit, I have to discuss it […]
Salesforce is vulnerable
By all accounts, at SapphireNow this week, CRM will be a major focus. And the bullseye will be on Salesforce. Ho hum? Oracle, Microsoft, Adobe, Zoho and many others have been targeting Salesforce for a while. So, join the chase. No, the biggest threat to Salesforce comes from within. Here are three angles Economics Several […]
The Domo S-1: Does the Emperor Have Clothes?
I preferred Silicon Valley [1] back in the day when companies raised modest amounts of capital (e.g., $30M) prior to an IPO that took 4-6 years from inception, where burn rates of $10M/year looked high, and where $100M raise was the IPO, not one or more rounds prior to it. When cap tables had 1x, […]
10 Charts That Will Change Your Perspective Of Big Data’s Growth
Worldwide Big Data market revenues for software and services are projected to increase from $42B in 2018 to $103B in 2027, attaining a Compound Annual Growth Rate (CAGR) of 10.48% according to Wikibon. Forrester predicts the global Big Data software market will be worth $31B this year, growing 14% from the previous year. The entire global […]
The G2000 is still cost-obsessed, but getting there now depends on process robotics, predictive data, OneOffice alignment and a whole lotta pain
However which way we look at it, driving out costs from business operations still dominates the directives of C-Suites across the Global 2000 – just revisit our 2014 study to see how little has changed. Fast forward to today, and the only real differences, since then, are the methods to slake this thirst for cost elimination, […]
The Two Engines of SaaS: QCRs and DEVs
I remember one day, years ago, when I was a VP at $10M startup and Larry, the head of sales, came in one day handing out t-shirts that said: “Code, sell, or get out of the way.” Neither I, nor the rest of marketing team, took this particularly well because the shirt obviously devalued the […]
CMO playbook: How Pinterest uses data to create great customer experiences
Every marketer needs to understand how data and analytics can help create the right experiences for customers. A top practitioner from Pinterest shares his secrets for making investment decisions and driving positive outcomes for business and consumer users. This is a must-read for Chief Marketing Officers.
I hope SAP dreams biggermuch bigger
Over the last few months I have been doing my research for SAP Nation 3.0 while going to countless industry events, and consulting with several clients. I sense the enterprise software and services market is at a pivot. More about that in a minute. I have also been reading about and watching a lot of […]
