Featured Posts

Adobe: In the weeds, in the zone (part two)

Adobe: In the weeds, in the zone (part two)

OK, this section, part two of the Adobe Digital Marketing Summit has been weighing on my mind for weeks. I’ve been procrastinating in part because Adobe is such a damned complex company. And now that they bought Magento for e-commerce, even though that wasn’t discussed at the Digital Marketing Summit, I have to discuss it […]

The G2000 is still cost-obsessed, but getting there now depends on process robotics, predictive data, OneOffice alignment and a whole lotta pain

The G2000 is still cost-obsessed, but getting there now depends on process robotics, predictive data, OneOffice alignment and a whole lotta pain

However which way we look at it, driving out costs from business operations still dominates the directives of C-Suites across the Global 2000 – just revisit our 2014 study to see how little has changed. Fast forward to today, and the only real differences, since then, are the methods to slake this thirst for cost elimination, […]

CMO playbook: How Pinterest uses data to create great customer experiences

CMO playbook: How Pinterest uses data to create great customer experiences

Every marketer needs to understand how data and analytics can help create the right experiences for customers. A top practitioner from Pinterest shares his secrets for making investment decisions and driving positive outcomes for business and consumer users. This is a must-read for Chief Marketing Officers.