Millennial CRM
Trying to do business without also having a modern CRM system is like walking around naked. You can do it, at least for a little while, but people will begin to think you’re weird and the trouble is that those people are all potential customers. CRM is essential today because, despite our reverence for the […]
Why does G Suite keep kicking into Microsoft’s goal post? #googlenext19
Watching the G Suite news coming out of Google Cloud Next 2019, I had my Michael Corleone moment that took me back to my old stomping ground: employee engagement and workplace performance. I was hoping that we wouldn’t see Google trying to out Microsoft at Microsoft’s own game but that’s what we got. “More collaboration insights in […]
Public Cloud Soaring To $331B By 2022 According To Gartner
Gartner predicts the worldwide public cloud service market will grow from $182.4B in 2018 to $331.2B in 2022, attaining a compound annual growth rate (CAGR) of 12.6%. Spending on Infrastructure-as-a-Service (IaaS) is predicted to increase from $30.5B in 2018 to $38.9B in 2019, growing 27.5% in a year. Platform-as-a-Service (PaaS) spending is predicted to grow […]
SAP Ariba Live event summary: Digital transformation in procurement
It’s time for procurement to innovate and evolve, rethinking processes to incorporate digital transformation, customer experience, and culture change as core business imperatives. Last week, I spent time at Ariba Live, the user conference of SAP Ariba, which supplies procurement technology solutions to the enterprise. As I spoke with SAP Ariba customers and listened to […]
CDP for all
Here we go again right down the hypecycle and into new product land. Two major enterprise software companies, Oracle and Salesforce have announced CDP products. Oracle announced its product in Las Vegas at its Modern Customer Experience (MCX) event. Salesforce announced that it is building a Customer Data Platform. Given the company’s history of making […]
CRM – What I am thinking about today
We’re roughly 20 years into the CRM trend and it’s worth asking where we go from here. Grandview Research recently estimated that the market would be worth $81.9 billion by 2025 (1) and Gartner and others publish annual reports indicating the market’s vibrancy. But you can hide a lot within a dollar amount, not […]
Oracle talks customer experience at Modern CX 2019
Oracle presented its vision for customer experience recently at its annual event for marketers, called Modern Customer Experience 2019, held in Las Vegas. Customer experience means the sum of all touchpoints a customer has with a brand. Because creating a great experience is easy to describe but difficult to execute well, let’s dive into the […]
Cloud applications – the next phase
It’s heady times for SaaS – cloud application software. Salesforce is entering its third decade with tremendous momentum. It only had $1 billion in annual revenues by end of its first decade and it is expected to have $16 billion by the end of the second. Talk about a rocket ship! Workday, ServiceNow and many […]
5 Things Every Executive Needs To Know About Identity And Access Management
For new digital business models to succeed, customers’ privacy preferences need to be secure, and that begins by treating every identity as a new security perimeter. Organizations need to recognize that perimeter-based security, which focuses on securing endpoints, firewalls, and networks, provides no protection against identity and credential-based threats. Until they start implementing identity-centric security […]
The Most Innovative Companies of 2019 According to BCG
Alphabet/Google is now the most innovative company in the world according to BCG, unseating Apple’s 13-year dominance of their annual rankings. Strong AI innovators are over three times more likely to have deep expertise in Big Data Analytics. The ten most innovative companies in the world extensively use AI and platforms today to grow faster […]
