Technology / Software

Adobe: Experiencing the experiential, part one

Adobe: Experiencing the experiential, part one

The Adobe Experience Cloud Summit 2018 in March was a clear indication of how far Adobe has come in the past two years and how far it has to go. I look at the event, the strategy, the messaging, the program, and the experience itself to see if Adobe can truly make the claim it is in the business of helping businesses create experiences. True or false? Find out.