Is Gap’s New Logo a Crowdsourcing Black Ops?
Here’s an interesting argument… that Gap hoodwinked everyone into signing on to crowdsource a new logo by using their decidedly crappy “new” logo as bait: That’s right. One of the most prominent popular fashion brands is crowdsourcing its new brand logo. So the favorite last-ditch tactic of brands and causes lacking money or new ideas […]
Crowdsourcing Our New Logo Design. Time to Vote.
We’re putting our money where our (digital) mouth is: having talked so much about crowdsourcing, we took 99designs for a test drive, hoping to see a new CloudAve logo emerge. I was not too impressed with the initial submissions, but just as I suspected, 99design works pretty much like eBay does: the better contestants ignore […]
