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99designs

Is Gap’s New Logo a Crowdsourcing Black Ops?

Is Gap’s New Logo a Crowdsourcing Black Ops?

By Jeff Nolan on October 10, 2010

Here’s an interesting argument… that Gap hoodwinked everyone into signing on to crowdsource a new logo by using their decidedly crappy “new” logo as bait: That’s right. One of the most prominent popular fashion brands is crowdsourcing its new brand logo. So the favorite last-ditch tactic of brands and causes lacking money or new ideas […]

Posted in Trends & Concepts | Tagged 99designs, Bait-and-switch, Brand loyalty, Crowdsourcing, design, Gap, Get Satisfaction, Logo, Publicity stunt, Uncategorized

Crowdsourcing Our New Logo Design.  Time to Vote.

Crowdsourcing Our New Logo Design. Time to Vote.

By Zoli Erdos on September 1, 2010

We’re putting our money where our (digital) mouth is:  having talked so much about crowdsourcing, we took 99designs for a test drive, hoping to see a new CloudAve logo emerge. I was not too impressed with the initial submissions, but just as I suspected, 99design works pretty much like eBay does: the better contestants ignore […]

Posted in Business, Trends & Concepts | Tagged 99designs, contest, Crowdsourcing, design, eBay, logo design | 1 Response

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