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A/B testing

A/B Testing is a Great Idea for SaaS Startups

A/B Testing is a Great Idea for SaaS Startups

By Bob Warfield on May 20, 2016

Tomasz Tunguz (Redpoint VC) and Lloyd Tabb have got it wrong–way wrong.  Tunguz recently published an article based on a conversation he’d had with Tabb that suggests early and mid-stage software companies can’t benefit from A/B Testing because they don’t see enough web traffic to make the results statistically significant.  They suggest that instead, they […]

Posted in Featured Posts, Technology / Software | Tagged A/B testing, Conversion Rate, SaaS

News Analysis: @Oracle Announces Agreement To Acquire Marketing Cloud A/B Testing Firm @Maxymiser

News Analysis: @Oracle Announces Agreement To Acquire Marketing Cloud A/B Testing Firm @Maxymiser

By R "Ray" Wang on August 24, 2015

  Oracle Marketing Cloud Customers Will Gain Channel Agnostic Customer Experience A/B Testing Solution Oracle announced the August 20th, 2015, agreement to acquire Maxymiser, a multivariate and A/B testing solution used to improve customer experience.  Here’s the quick video analysis of the deal (see Figure 1). (A blog post may follow given time constraints) Figure […]

Posted in Business | Tagged 2015, A/B testing, acquisition, acquisitions, Apps Strategy, CDO, Chief Customer Officer, Chief information officer, Chief Marketing Officer, Chief Technology Officer, CIO, Cloud, Cloud Computing, CMO, Constellation Research, CRM, Customer Experience, customer experience management, customer relationship management, customer relationship management (CRM), CXM, digital marketing, Digital Marketing Transformation, DigitalBiz, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, marketing, Marketing Automation, Maxymiser, mergers, Mergers And Acquisitions, mobile, Mutlivariate Testing, News Analysis, oracle, procurement, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, supply chain, supply chain orchestration, suppy chain management, vendor strategy

The Brains Behind Digital Marketing

The Brains Behind Digital Marketing

By Steve Mann on June 24, 2015

Although a lapsed neuroscientist, I do a lot of thinking about how to elicit the right response in a consumer’s mind from the marketing strategies I create. Engaging with the non-conscious part of us is what is critically important for great marketing. Do you need some convincing? Well, consider this: Would you buy wine based […]

Posted in Featured Posts, Trends & Concepts | Tagged A/B testing, Business Insights, CMO, digital marketing, gamification, marketing, NeuroMarketing, SAP SCN

Image credit: CrodwSpring

Quick Thoughts on A/B Testing for Boostrappers

By Bob Warfield on February 22, 2011

First thing is, if you’re not A/B testing, you’re missing out.  It’s an absolutely essential tool for marketers.  It’s completely free and easy too, thanks to tools like Google’s Website Optimizer. Second thing: most of what you test will fail! Yeah, pretty crazy, huh?  It’s true.  I keep an agile backlog (fancy way of saying […]

Posted in Featured Posts, Technology / Software | Tagged A/B testing, google, Google Website Optimizer, Landing page, marketing, Netflix, testing

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