A/B Testing is a Great Idea for SaaS Startups
Tomasz Tunguz (Redpoint VC) and Lloyd Tabb have got it wrong–way wrong. Tunguz recently published an article based on a conversation he’d had with Tabb that suggests early and mid-stage software companies can’t benefit from A/B Testing because they don’t see enough web traffic to make the results statistically significant. They suggest that instead, they […]
News Analysis: @Oracle Announces Agreement To Acquire Marketing Cloud A/B Testing Firm @Maxymiser
Oracle Marketing Cloud Customers Will Gain Channel Agnostic Customer Experience A/B Testing Solution Oracle announced the August 20th, 2015, agreement to acquire Maxymiser, a multivariate and A/B testing solution used to improve customer experience. Here’s the quick video analysis of the deal (see Figure 1). (A blog post may follow given time constraints) Figure […]
The Brains Behind Digital Marketing
Although a lapsed neuroscientist, I do a lot of thinking about how to elicit the right response in a consumer’s mind from the marketing strategies I create. Engaging with the non-conscious part of us is what is critically important for great marketing. Do you need some convincing? Well, consider this: Would you buy wine based […]
Quick Thoughts on A/B Testing for Boostrappers
First thing is, if you’re not A/B testing, you’re missing out. It’s an absolutely essential tool for marketers. It’s completely free and easy too, thanks to tools like Google’s Website Optimizer. Second thing: most of what you test will fail! Yeah, pretty crazy, huh? It’s true. I keep an agile backlog (fancy way of saying […]
