The Path to Co-Creating a Social Business: The Early Adoption Phase
The figures vary but in the last several years a major change has begun in organizations around the world. Sometimes the efforts are small and unsanctioned, sometimes they are big and bold, but increasingly businesses are employing social media strategically to engage deeply with both their workers and customers. We see this all the time […]
SMC Austin Chapter hosts a conversation on Social Business
SMC Austin is held at the original Austin City Limits studio. Gorgeous venue. Be there: Register today. Just when you think you have all the answers, something crops up that challenges your beliefs on how Social Business works and will work in the future. Whether it’s new platforms/tools, new regulation, organizational changes, even world events […]
Social Business Maturity
Companies are adopting social technologies across a broad range of enterprise activities from new ways for employees and partners to collaborate to more effective methods to engage customers and prospects. In a recent IDC social business survey we found that 41% of the respondent companies had some type of social project underway. Companies that are […]
Driving Adoption of Social Collaboration Tools
I was having a discussion yesterday with a vendor client on adoption of its activity stream product and wanted to share some of our thoughts. Adoption for social collaboration tools is extremely important, it’s a network effect issue, the more…
Focusing on Adoption (exclusively) is a Dead-End
For an early adopter market, adoption in this space always seems to get a bad rap. Why is that? Because adoption is not the end-game. It’s the beginning. In the Council, the members are focused on changing hearts and minds and promoting the use of social tools in order to drive acceptance for a new […]
Social Business on the Ground
When we set out to investigate case studies, we were looking for “slam dunk” examples where 2.0 initiatives were inextricably tied to business results. In effect, we wanted to begin to dispel the criticisms that e20 was just the next silly, narcissistic exploit to enter the enterprise on the heels of yet another consumer fad: […]
Why are Businesses Implementing Social Software?
We recently conducted a social business adoption survey, our second this year, and in reviewing the results we’re seeing some very exciting patterns emerge. My colleague, Erin Traudt, who manages the enterprise collaboration and social solutions practice in my group is doing a three part series on our IDC group blog on the whole survey […]
Nomination Season Begins! Who will be Internal Evangelist of the Year 2010?
Photo credit: Alex Dunne It’s that time again. Last year was our inaugural celebration awarding a Council member, “Internal Evangelist of the Year.” (#IEoY09) We created this award to recognize an individual who has gone above and beyond the #dayjob requirements and truly has been an inspiration for the company leading a radical (and most […]
Tuesday’s Tip: Applying The Five Stages Of Adoption Towards SCRM Projects
Social CRM Faces Initial Adoption Hurdles From Management
In 1969, Elisabeth Kübler-Ross introduced the “Five Stages of Grief” in her book, On Death and Dying. These five stages can be summed up as denial, anger, bargaining, depression, and acceptance. When applied to disruptive technology adoption by organizations, the “Five Stages” framework […]
Working Out Loud*
By Susan Scrupski on September 13, 2010
It occurred to me recently that my blogging has all but slammed to a screeching halt. Since the Council was bought by Dachis Group, I’ve barely managed to blog at all, and my tweeting has wound down considerably, as well. This is not to say I’ve slowed down with social engagement, in fact, it’s […]
Posted in Trends & Concepts | Tagged 2.0 Adoption Council, adoption, Facebook, google, Online Communities, Personal Commentary, skype, Social network, Twitter