Dealing With The Real Problem In Social Business Adoption – The People!
Social Business Adoption Dependent On Employee Adoption Social business is more than a technology decision. Many eager early adopters face challenges in adoption past the initial core team. As we move from eager early adopters to ubiquitous usage, an examination of some organizations who have failed at internal social business reveals a five common barriers […]
Monday’s Musing: Avoiding Social Media Fatigue Through Engagement
Social Media Moves From Ubiquitous Usage To Relevant Rationalization Have we hit a social media plateau? In recent client conversations on usage of social media, the trendsetters appear to be “socialed out”. Most early adopters seem to be overwhelmed with their personal (Facebook, Google+), corporate (Yammer, Jive, Chatter, SharePoint), and professional (LinkedIn) social networks. In […]
Serendipity Happens… to Deliver Million$
As the world turns… social, expect to be surprised by the fruits of serendipity. When large workforces embrace working socially, or as I love to call it – in “socialworking” mode, they discover new ways of solving problems and creating opportunities. Insights are revealed in the fluid web of connections and sharing. We’ve seen a […]
The Path to Co-Creating a Social Business: The Early Adoption Phase
The figures vary but in the last several years a major change has begun in organizations around the world. Sometimes the efforts are small and unsanctioned, sometimes they are big and bold, but increasingly businesses are employing social media strategically to engage deeply with both their workers and customers. We see this all the time […]
SMC Austin Chapter hosts a conversation on Social Business
SMC Austin is held at the original Austin City Limits studio. Gorgeous venue. Be there: Register today. Just when you think you have all the answers, something crops up that challenges your beliefs on how Social Business works and will work in the future. Whether it’s new platforms/tools, new regulation, organizational changes, even world events […]
Social Business Maturity
Companies are adopting social technologies across a broad range of enterprise activities from new ways for employees and partners to collaborate to more effective methods to engage customers and prospects. In a recent IDC social business survey we found that 41% of the respondent companies had some type of social project underway. Companies that are […]
Driving Adoption of Social Collaboration Tools
I was having a discussion yesterday with a vendor client on adoption of its activity stream product and wanted to share some of our thoughts. Adoption for social collaboration tools is extremely important, it’s a network effect issue, the more…
Focusing on Adoption (exclusively) is a Dead-End
For an early adopter market, adoption in this space always seems to get a bad rap. Why is that? Because adoption is not the end-game. It’s the beginning. In the Council, the members are focused on changing hearts and minds and promoting the use of social tools in order to drive acceptance for a new […]
Social Business on the Ground
When we set out to investigate case studies, we were looking for “slam dunk” examples where 2.0 initiatives were inextricably tied to business results. In effect, we wanted to begin to dispel the criticisms that e20 was just the next silly, narcissistic exploit to enter the enterprise on the heels of yet another consumer fad: […]
Why are Businesses Implementing Social Software?
We recently conducted a social business adoption survey, our second this year, and in reviewing the results we’re seeing some very exciting patterns emerge. My colleague, Erin Traudt, who manages the enterprise collaboration and social solutions practice in my group is doing a three part series on our IDC group blog on the whole survey […]
