Why is That Ad Following Me Around on the Internet?
Forbes has a piece on Why Wall Street Likes LinkedIn More Than Facebook. The difference in how well the two companies monetize user interest is quite significant. And when it comes to making money, LinkedIn packs a much harder punch than Facebook. LinkedIn manages to rake in $1.30 per user hour spent on the site, […]
Brands in Google Plus
Google+ has captured the imagination of marketers. So much imagination that Google responded early saying Plus for Businesses is on the way: “Right now we’re very much focused on optimizing for the consumer experience, but we have a great team…
Silly Rabbits: Google is for Spam not for Search
I’m watching with some interest the growing meme about Google passing on too much spam in the search results. Mathew Ingram does a good overview while claiming Google is on a collision course with Demand Media. He mentions: – Paul Kedrosky’s rant – Vivek Wadhwa, who says we desperately need a new and better Google – […]
Optimizing the Wrong Metric may be the root of All Evil in Marketing
Bootstrappers have to figure out how to market via the web. It’s the lowest cost, lowest friction, highest leverage medium available to get the word out. And, it is the easiest place to collect metrics so your decision making can be informed rather than just seat of the pants. But there are many dangers with […]
